SearchCap: The Day In Search, June 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Live Blog: Google’s Dylan Casey On How Real Time Is Changing Search

  Next up at TWTRCON, where I’m at today, an honest-to-goodness search panel! Moderator David Berkowitz of 360i will be interviewing Dylan Casey, Search Product Manager at Google, about real-time search.
  Not up to speed about what Google’s been doing with real time search? Might I recommend these background pieces from Search Engine Land:

  Google Launches Real […]

• SEO Implications Of Google’s “Reasonable Surfer” Patent

  On May 11, 2010, Google was granted a new patent that basically states that all links on a page do not have to carry (or pass) the same weight. The concept is that the value a link should pass to a target page will be largely based on the probability that a user would […]

• Live Blog: @bpglobalpr On “When Twitter Trashes Your Brand”

  I’m at TWTRCON today, where “Terry” — AKA “Leroy Stick” — the mystery man behind the wonderfully entertainly parody @bpglobalpr account is speaking. Will we learn his real identity?
  I’m not expecting this. CBS News had a video interview with him where his identity was kept hidden. That was also true of his statement to the […]

• My Business Got A Bad Review. Now What?

  The worst fear of a restaurateur used to be opening the newspaper to find a critical review of his or her food. Same for performances or new products and gadgets. This anxiety could keep business owners up at night—but at least they knew when to expect a review to hit the streets.
  In today’s online gusher […]

• Live Blog: Martha Stewart On Twittering & Real Time Marketing

  I’m at TWTRCON today, where Martha Stewart is being interviewed during a keynote conversation by David Pogue of the New York Times.Martha has little to do with search. I’ve got little to do with Martha except knowing that she’s the US-version of the UK’s Delia Smith. Heh. OK, yeah, I know who Martha is. And […]

• Live Blog: Right Time, Right Place – Location Services & Marketing

  I’m at TWTRCON today, where the “Right Time, Right Place” panel will look at location services and marketing. We’ve got both Foursquare and Gowalla taking part.
  Who’s talking in all:

  Moderator: Adam Ostrow, Editor in Chief, Mashable
  Matt Galligan, CEO, SimpleGeo
  Brad Nelson, Product Manager, Online Strategy, Starbucks
  Dennis Crowley, Co-Founder, Foursquare
  Josh Williams, CEO, Gowalla

  I’ll be curious to hear Starbucks […]

• Google Squared Answers Now On Google Mobile Results

  The Google Mobile Blog announced that Google Squared which now helps power answers on Google.com is now powering some answers on Google Mobile Search.
  You can see this yourself by visiting google.com on your iPhone, Palm WebOS or Android-powered device in English. Here is an example on [star wars release date:

  When you tap on “show […]

• Only 10% Of Businesses Would Pay For Foursquare: Survey

  Only 10% of businesses that are currently using Foursquare as a free marketing tool are willing to pay for the service; that’s one of the interesting survey results presented last week during the “Location Services: The New Local Search?” session at the SMX Advanced conference in Seattle.

  Search marketers Will Scott (of Search Influence) and Mat […]

• When Google Fails, Yahoo & Ask.com Win: Study

  With Google owning the search landscape, the best other search engines can hope for these days is to be a searcher’s second-favorite option — the place we go when Google doesn’t help us find what we’re looking for. According to a new report from Chitika, Google users go to Yahoo and even Ask.com much more […]

Search News From Around The Web:

Applications & Portal Features

• First Chrome OS systems to come from Acer, Dell, and HP?, downloadsquad.com
• Yahoo Monetizes its Log-In Page, WebProNews

Business Issues

• Andreessen Horowitz To Win The Foursquare Investor Badge, TechCrunch
• Google to Congress: We didn’t break the law, Mercury News
• Google: for three years we may have collected personal data from Street View cars, Washington Post
• Soldier leaked Google attack investigation details, hacker says, CNET News
• Yelp Co-Founder And CTO Russel Simmons Is Out, TechCrunch

Local, Maps & Mobile

• Android Steals Market Share from iPhone, Read/Write Web
• Announcing Google Earth 5.2, Google LatLong
• Exclusive first look at location-based service, PlaceBook, Scobleizer

Link Building

• Bad Links: Words From Google, Search Engine Roundtable
• How to Get Links in Tough Industries, SEOmoz
• Link Building With Charities, Search Engine Journal
• Link Campaigns for Foreign Sites, Search Engine Journal

Searching

• An update on encrypted web search in schools, Official Google Enterprise Blog

SEM Industry

• No Flag Day For Google or Yahoo: Bing, Ask & Dogpile Raise The Flag, Search Engine Roundtable

SEO & SEM

• Whiteboard Friday – Get Indexed Faster! with Richard Baxter, SEOmoz
• Google Videos best practices, Official Google Webmaster Central Blog
• Boring Google Cache Bug, David Naylor
• How much traffic do you think is generated by marketers searching for their own target keywords?, YouTube
• Meta Description Ranking Test, dotcult.com
• Top 10 SEO Must Do Tips, Web Optimist
• Was There a Google May Day Tweak On June 2nd?, Search Engine Roundtable

Social Media

• A Perfect Storm…..of Whales, The Twitter Engineering Blog
• Facebook "Like" Increases Referral Traffic to Blogs by 50% [REPORT], mashable.com
• Facebook Expands at the Cost of Local Social Networks, Read/Write Web
• Creating A Social Media Marketing Action Plan – Part 3: Reporting, Search Engine Journal
• The Twitter Devolution, Foreign Policy

Video, Music & Image Search

• A Thank You for 3 Years of Innovation, Hulu Blog

Web Analytics

• The Power of Multiple Custom Variables, part 2, Google Analytics Blog

Other Items

• In the Singularity Movement, Humans Are So Yesterday, New York Times

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Was The Google Mayday Update A Complete Failure Then?