Nostalgia: your untapped local marketing opportunity
Nostalgia might be the missing piece you need to combine with social listening & brand monitoring to resonate with your target audience.
Topic: Word-of-mouth marketing
Integrating SEO into the multichannel customer journey
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior.
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can find massive online communities dedicated to everything from astrophysics to Zen. As a marketer, it’s […]
6 reasons to boost SEO & content investments with influencer marketing
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six […]
93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for those in the local SEO […]
SMX East 2010 Slide Video: Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods
Search & Diapers – A Tight Fit? Search Marketing & Consumer Packaged Goods Presentations from SMX East, October 2010 Why on earth would manufacturers of consumer packaged goods – typically inexpensive, low-margin commodity items – be interested in search marketing? Because search is uniquely positioned to strengthen brand loyalty, engage community, and even facilitate online […]
12 Social Media New Year’s Resolutions For 2010
Since 2010 is right around the corner, I wanted to get a bit proactive on our New Year’s resolutions, and do it social media style. There are so many issues in the social realm that this list could be endless, but I chose the 12 most important items to work on in social media in […]
Will Social Nets Replace Search For Content Discovery?
Nielsen offers a blog post that shows the various ways that people discover content online. Search is at the top, followed by “portals” (which feature search boxes); at the other end are blogs and social networks. However Nielsen argues that certain categories of people are increasingly social media tools as content discovery sources: We saw […]
Of Conversations And Conversions
If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers unless it can be backed up with outside information? People still want the same thing […]
A Social Media Reality Check: Time To Get Serious
“Do you have a social media strategy?” I asked. “Absolutely,” she said. “Of course we’re doing social media. We’ve got a Facebook page!” If I had a dollar for every time I’ve heard a marketer say that, I’d be losing a lot less sleep during this economic crisis. It seems a day doesn’t go by […]
Yahoo Local-Vertical Study: Internet And Search Heavily Used By Consumers In Research And Decision-Making
Yahoo, perhaps more than any other entity online, has been a tireless producer of consumer and advertiser research. The efforts have broadly been intended to communicate how important the Internet is in consumer purchase behavior and decision making. Last week I was given new findings from a set of Yahoo research studies, conducted earlier this […]
PubCon Vegas ’08 – Day Two Coverage
The second day of the sessions at PubCon is now complete. Conference attendees are now enjoying the night life here in Las Vegas. If you missed the sessions, do not worry, here is live blogging and coverage from several search and Internet marketing blogs across the web.
SearchCap: The Day In Search, November 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Conference Coverage 2007: SES Chicago Day Four & PubCon Vegas Day Three
Today is the fourth and final day of SES Chicago and the third and last day of PubCon Vegas sessions. Here’s a recap of session coverage out of both shows, from across the web:
SearchCap: The Day In Search, October 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Online Moms: Where Local, Social, And Vertical Worlds Collide
Not long ago I had an appliance repair person to my house in the San Francisco Bay Area to fix my clothes dryer and, while he was at it, my dishwasher, which was stopping in the middle of cycles. I had used the Internet to find his company; however, he didn’t once ask me how […]