SearchCap: The Day In Search, July 22, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Click Fraud Rate Mostly Unchanged, Says Click ForensicsClick Forensics has released the second quarter results for 2008, showing a slight drop in click fraud. Last quarter, Click Forensics reported a 16.3 […]

on July 22, 2008 at 5:14 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Click Fraud Rate Mostly Unchanged, Says Click Forensics
    Click Forensics has released the second quarter results for 2008, showing a slight drop in click fraud. Last quarter, Click Forensics reported a 16.3 percent rate, they are now reporting a 16.2 percent rate for Q2 of 2008. However, the rate is up from a year ago, which was a…

  • The Google Logos Video
    I thought I share with you a video from Appappeal.com, named “Just Google.” The song was created by Lex Friedman and Seth Brown. Here is the video/song:…

  • The Link Building Kiss of Death
    If you are an experienced link builder, you might be tempted to read something other than today’s column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I’ll share with you what I consider to…

  • Are You BLVD Status? New Analytics Package Tracks Conversions
    Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful…

  • Google Maps Walking Directions Now Live
    Earlier this month, I reported that Google Maps was testing walking directions on a small subset of users. This morning, I noticed that Google Maps now is offering walking directions for all Google Maps users. For example, conduct a search for 200 Madison Ave to 200 Lexington Ave and you…

  • Microsoft Virtual Earth Adds New Imagery
    The Virtual Earth Blog announced that they have released a bulk of new imagery to Virtual Earth and Live Maps. I am not going to list out all the new locations you can find the new satellite, ortho and bird’s eye imagery, but here are a few:…

  • Will Software Patents (Including On Search Algorithms ) Go Away?
    It’s fairly safe to say: 1) patent law is a mess, 2) patent law is in transition and 3) newer court rulings are reducing the rights of patent holders. But in a very provocative argument, based on recent cases, the PatentlyO law blog argues that new rules and tests imposed…

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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