AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
Topic: Zynga
SearchCap: The Day In Search, April 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ Google has updated how you access the cached pages, similar results and how you share search […]
SearchCap: The Day In Search, November 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search […]
SearchCap: The Day In Search, June 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Current State Of PPC Keyword Match Types I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth […]
SearchCap: The Day In Search, April 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should You Ban A Country From Visiting Your Website? Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the […]
SearchCap: The Day In Search, March 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: DIY Link Building, ‘Sexier’ Google Analytics & More Is it possible — and smart — for anyone outside of link building consultants/agencies to successfully scale a link building […]
If Google Is The New Microsoft, Facebook Is The New Google
One can guess that Egypt’s Hosni Mubarak probably doesn’t “Like” Facebook anymore, the website that now topples governments. (I apologize but I couldn’t resist.) Back in the US the Facebook enemies or, more precisely, “frenemies list” is also growing says a piece in the the Wall Street Journal. The article discusses Facebook’s broad ambitions and […]
With So Much Money Is A Facebook Search Engine Inevitable?
The news broke yesterday that Facebook was getting a whopping $500 million from Goldman Sachs and existing investor Digital Sky Technologies at a valuation of $50 billion. None of this has been confirmed by the company but it’s being very widely reported. Apparently the Goldman investment will enable the company’s most wealthy clients to “get […]
What If Google Had Bought MySpace (And What If They Do)?
AllThingsD’s Liz Gannes reports that MySpace is considering significant layoffs — perhaps up to 50 percent of its 1,000 person staff. We also know (and she repeats) that the site could be sold by News Corp. because of recent poor performance. (News Corp’s attitude implies that it had nothing to do with that decline.) Reading […]
Gender And Tech Companies: Where Are The Women?
Google’s Marissa Mayer is profiled in a Q&A interview in Newsweek. It’s both about her past and about women in technology — why there are so few of them in Silicon Valley engineering roles. Mayer says she never really encountered any obstacles as a female computer science/math student at Stanford. She also discusses Google’s early […]
Google Me: Is It Really Named Emerald Sea Or Google +1?
The subject of “Google Me” has been discussed and debated and picked apart at length already. It’s already tired and the “product” hasn’t even launched. A new round of rumor and speculation has emerged from Quora (and TechCrunch). The supposed internal-testing name for Google Me was reported to be “Emerald City” but is now actually, […]
Live Blogging Facebook CEO Mark Zuckerberg At Web 2.0 Summit
Facebook CEO Mark Zuckerberg will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging his remarks, when the session begins. Zuckerberg was set to speak at 4:50 Pacific Time, but it’s looking more likely he’ll be on around 5:10. He’ll be interviewed on stage by John […]
Live Blogging Yahoo CEO Carol Bartz At Web 2.0 Summit
Yahoo CEO Carol Bartz will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging her remarks, when the session begins. Bartz is set to speak at 2pm Pacific, and she’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live […]
And The Winner Is: Search’s Rich List + Most Valuable “Startups”
People love lists. Publishers love lists too because they sell copies of traditional print newspapers and magazines and, online, they generate lots of clicks and page views. For example, the HuffingtonPost has become a veritable archive of slideshows: “the 10 best places to live,” the “hottest beach bods of the summer” and so on. US […]
Angstro Buy, Shopping, Gaming Investments Point To Multi-Pronged Google Social Strategy
Last week Google acquired Angstro. The site has been described as a way to discover and organize information about individuals across various professional networks. Here’s how Angstro describes itself: Ångströ represents the ability to hone in on highly focused, relevant news across professional networks. Where search engines such as Google and other news aggregator services […]
Google Talking With Game Makers About New Social Gaming Site: Report
Nary a week goes by this summer that we don’t hear more rumors about Google’s interest in online games, social networking, and/or some combination of the two. Tonight, the Wall Street Journal is quoting unnamed sources that say Google is talking with “several makers of popular online games” to have those games included on a […]
SearchCap: The Day In Search, July 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Web Report: Average Page Size 320 KB Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course […]
Would Gaming Fuel A Google Social Network?
Based on unnamed “sources,” yesterday TechCrunch reported that Google had “secretly” invested more than $100 million in social gaming platform Zynga and is launching “Google Games,” built partly on Zynga. Let’s establish all the usual qualifiers; this is an unconfirmed story and so on. And there are plenty of times when these TechCrunch-surfaced rumors turn […]
Search Biz: Google Vs. Viacom, Pakistan Vs. Facebook, Google Vs. US, Apple Vs. Google & The Russians Are Coming!
It’s been a little while since we’ve done a Search Biz column. So it’s time to dust off the old snark machine and get right into it. First up there’s a very entertaining post on some new, unsealed records from the YouTube-Viacom litigation featuring a range of colorful expletives as both sides insult one another […]
SearchCap: The Day In Search, November 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offensive Michelle Obama Image Returns, Google Buys Ad To Explain Google is buying ads to explain why an offensive image of the First Lady is back in its index and ranking […]
SearchCap: The Day In Search, May 20, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Blog Targets YouTube’s Big Brands & Advertisers Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home […]