SearchCap: The Day In Search, July 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Web Report: Average Page Size 320 KB Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Web Report: Average Page Size 320 KB
Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course of “Google’s crawl and indexing pipeline.”
The key highlights include:
The average web page takes up 320 KB on the wire.
Only two-thirds of the compressible material on a page is actually […]
- Google Updates Maps Results In Web Search
Google has changed how they display the large map result for a single listing in web search. First covered by Mike Blumenthal, the OneBox map result has some minor changes but at the same time can have a large impact on your search referrals from Google.
The example I gave was for a search on […]
- Franchisee SEO – Can You Trust Corporate’s Recommendations?
Franchises and their franchisees often tend to have love/hate relationships—it’s the nature of the beast. Franchises tend to want their franchisees to focus on corporate priorities and to play by the corporate rules. Franchisees tend to want fewer restrictions from corporate and more support. In general it seems like the relationship works […]
- Google Develops “Parking Network” For Open Spots & “App Inventor” To Open Up App Development
Google has developed something like an Android social network for parking spots. Called “Open Spot,” it relies on people rather than sensors or other sophisticated technology to locate parking spots that are being vacated.
Open Spot users indicate when they’re leaving a spot. The phone’s location awareness indicates that person’s location on the map and shows […]
- Report: Google Working On New “Interactive Video Ads”
The Wall Street Journal reports on new ad formats being developed by Google (and others) that would “outperform” or are intended to succeed traditional online ad formats. New “interactive video” units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho:
Google Chief Executive Eric Schmidt championed “interactive […]
- Google Logo For World Cup Final 2010
On virtually every Google home page you can find the Doodle they created to recognize the Span vs. Netherlands match that takes place today in South Africa. Today is the 2010 FIFA World Cup Final and Google has a special logo for the event.
Is Google picking sides here?
Yahoo also has a special logo up, […]
- Would Gaming Fuel A Google Social Network?
Based on unnamed “sources,” yesterday TechCrunch reported that Google had “secretly” invested more than $100 million in social gaming platform Zynga and is launching “Google Games,” built partly on Zynga.
Let’s establish all the usual qualifiers; this is an unconfirmed story and so on. And there are plenty of times when these TechCrunch-surfaced rumors turn out […]
- AdWords Expands Location Extensions: Now Up To 4 Locations Per Ad
If you’re using location extensions as part of your local ad campaigns inside Google AdWords, you can now show up to four addresses with a single ad. Google announced the change this afternoon, and used this screenshot of a search for “Toys-R-Us” that includes four locations:
The feature is now available in the U.S. and other […]
Search News From Around The Web:
Applications & Portal Features
- Techmeme Offers Tech News at Internet Speed, New York Times
Local, Maps & Mobile
- Shorter Google Maps URLs, Google Operating System
- Google Maps Labs Adds Automatic Short URL For "Link" Feature, Search Engine Roundtable
- I Live Near a Sex Club According To Google Maps, Search Engine Roundtable
- Random SEO Theory: Linking Out, Small Business SEM
Paid Search & Contextual
- Improving the Product Search Experience, Google Merchant Blog
- World Cup search trends: the final countdown, Official Google Blog
- Google’s Anagram Easter Egg, Google Operating System
- Yandex Searches In Real Time, company.yandex.com
- Shrewd search engines know what you want, New Scientist
- Wrapping up World Cup Coverage with Yahoo! Search, Yahoo! Search Blog
- Interview W/ Pat Altoft On Sphinn, seoroi.com
SEO & SEM
- Google As Publisher…, SEO Book
- Video: Overcoming Real-Time Web Challenges, WebProNews
- Getting Started with SEO & Hyperlocal Blogs, Hyperlocal Blogger
- In-House SEO for News Site CNN : Talking In-House SEO with CNN’s Topher Kohan, Internet Marketing Training Blog
- International CRO – Choosing the Wrong Colors and Other Mishaps, SEOmoz
- Is PageRank calculated differently for domains registered before 2004?, YouTube
- The Challenges of Measuring SEO Success, Part 1, Search Engine Watch
- Tricks For Your Google AdWords Campaign Settings, KoMarketing Associates
- Google’s Long History of Social Media Attempts [INFOGRAPHIC], mashable.com
- Twitter Changes Tweet Storage Strategy, Confirms Realtime Analytics Product, TechCrunch
- Boom! Foursquare Crosses 2 Million Users, TechCrunch
- Facebook to launch child safety ‘panic button’, BBC News
- Facebook’s OpenGraph, Three Months Later, Read/Write Web
- Analytics Intelligence Tips: Automatic Alerts, Google Analytics Blog
- Analytics Intelligence Tips: Custom Alerts, Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Susan Esparza: On Tech, Women and You’re Not Helping – from the article: "The question of why there aren’t more women in tech is a good one, as is the question of why The Daily Show can’t seem to hire funny women for their writing staff. But quit pretending few women in [X position] means NO women in any position."
- 5 Things to Keep Off Social Networking Profiles (If You’ll Ever be Job Hunting Again) – Today let’s take a look at five things that probably shouldn’t be posted to your social networking profiles if there’s any chance at all you’ll be job hunting in the future.
- 5 Real-Time Online Marketing Tools You Give You The Edge – As markets become increasing saturated and margins become increasingly thin, it’s getting more and more important to sieze every possible business opportunity given to you – This is where real-time comes in. Acting instantaneously on each of your opportunities will often give you the upper hand, likewise it will allow you to practice damage limitation when something doesn’t quite go your way. So, without further a do, here are 5 Real-Time Online Marketing Tools You Won’t Be Able To Live Without.