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SearchCap: The Day In Search, June 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Current State Of PPC Keyword Match Types
I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth on topics such as ad rotation, features needed/wanted in AdWords, and changes to keyword match types. In my column on the Google ad rotation change last month, I expressed my strong concerns about […]
- Where’s Waldo? According To Google Maps, Colorado Wildfire Burning Near Chicago
I live in Colorado, where we’re experiencing an unprecedented number of wildfires this summer—reportedly, fully 50% of country’s firefighting resources are currently stationed here. I’m not in any personal danger (at the moment) but like most people living here I’m closely tracking news of the fires and am very concerned for those who are at […]
- Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?
Google did not just tell all of you to make your sites responsive. Actually they did, but that’s not all they said. At SMX Advanced, Pierre Far of Google announced something else as well. Responsive Web design is Google’s preferred option he said, but only if it’s best for a site’s users. You may think […]
- Google’s 2012 Gay Pride Search Bar Ribbon
In 2011, 2010, 2009 and 2008 Google showed their support for the Gay and Lesbian community by adding the rainbow colors to the search results. This year is no different for the Gay and Lesbian Pride month. If you search for [gay] or related keywords, Google will show the following ribbon under the search box: […]
- Apple Changes Ranking Algorithm For App Store Searches?
TechCrunch reports Apple seems to have changed how they rank apps within the App Store search results. Prior, having the keyword in your app’s name would tend to work well in terms of ranking the app in the app store. Now, according to several app developers, Apple is also ranking the apps based off of […]
- Google’s Matt Cutts On Affiliate Links: We Handle Majority Of Them
The video about is from the SMX Advanced show in 2012 where Danny Sullivan asked Google’s Matt Cutts about nofollowing affiliate links. Matt responded that although they handle the majority of affiliate links automatically, if you are at all worried, you should nofollow those links to be careful. Here is what Matt said, if you […]
- Yelp Elevated By Apple Relationship, Second Only To Google In Local Importance Now
We’re starting to see what Apple Maps will look like as well as the features it will contain, among them check-ins on Yelp. At the same time it’s becoming clear how important Yelp now is in the world of local and Local SEO through its Apple relationship. Yelp has always been important. However the site […]
- 10 Numbers Every Enterprise SEO Needs On Speed Dial
As I have written in earlier columns, SEO is not rocket science. What the industry has labeled “Enterprise SEO” is more project management and compliance work than it is the algorithm-chasing or link-whoring that smaller institutions have to take on in order to compete in the search marketplace. In our Enterprise SEO work, we have […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Social And Mobile Bring Truly Personal Computing
- Google (7-Inch) Nexus Tablet Finally Arrives
- Get Engaged…Whatever That Means
- Facebook Adds ‘Find Friends Nearby’ To Help Discover Others Around You
- A Look Inside Twitter’s New San Francisco Headquarters [PHOTOS]
- Hands-Off: Microsoft Surface Tablet Review
Search News From Around The Web:
Applications & Portal Features
- Google Introduces New I/O Live Blogging Tool, thenextweb.com
- Google TV goes international, Sony NSZ-GS7 set-top box up for preorder in the US and UK, Engadget
- New York Times Brings Full Content, and Pay Wall, to Flipboard, Ad Age
- Notification Center support for Gmail on iOS, Official Gmail Blog
Business Issues
- Google to launch Amazon, Microsoft cloud rival at Google I/O, gigaom.com
- Google Better Bring More Than Cardboard Tubes to This Gunfight, Wired
- Google sued for not removing ugly photo of Miami Heat owner, CNET Mobile
- Sheryl Sandberg, Facebook’s Long-Time COO, Becomes First Woman On Its Board Of Directors, TechCrunch
- Tune in to I/O Live at 9:30 a.m. PDT on June 27, Official Google Blog
- Yahoo Chief Plots Return to Ad Basics, Wall Street Journal
Local, Maps & Mobile
- A Step By Step To Recover Your “We Currently Do Not Support This” Location in MapMaker, Mike Blumenthal
- Apple Wants to Protect Your Identity … by Cloning You, The Atlantic
- Where the roads aren’t – and why it matters, Google LatLong
Link Building
- Am I NOT Allowed to Link (Legally)?, seosmarty.com
- Google Penguin Penalty vs Unnatural Link Penalty?, Search Engine Roundtable
- How To Do Link Development for B2B Marketers [Post-Penguin Era], Search Engine People
Paid Search & Contextual
- Facebook Places Ads on Zynga, Wall Street Journal
- How to make the most of remarketing?, koozai.com
SEM Industry
- How Big is the SEO Industry?, State of Search
SEO & SEM
- How Google Might Use Query Logs to Find Locations for Entities, SEO By The Sea
- 5 Multilingual SEO Tips & Best Practices, Search Engine Watch
- Future proofing your SEO, blog.arhg.net
- More Google Update Chatter : June 21, 2012, Search Engine Roundtable
- Poll: Did You Recover From Google’s Page Layout Algorithm?, Search Engine Roundtable
Social Media
Video, Music & Image Search
- YouTube Tests a New Interface for Video Pages, Google Operating System
Web Analytics
Other Items
- Enjoy a summer of free wi-fi in NYC, courtesy of Google Offers, Google Commerce
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