Sign up for our daily recaps of the ever-changing search marketing landscape.
Why Is There A Leap Day? Today’s Google Doodle Sheds Light On Leap Year’s Extra Day
Google's Leap Day logo leads to search results aimed explaining why we get an extra day every four years.
Today is Leap Day, and Google is marking the special occasion — an extra day that comes around every four years — with an animated Leap Day doodle featuring three bunnies in a row.
As explained on Google’s Doodle blog, Leap Day happens every four years (unless the year is divisible by 100) to keep our calendar in sync with the Earth’s rotation around the sun.
Today’s Leap Day Google doodle is being displayed on Google’s home pages around the world and leads to a search for “why is there a leap day?”
Today’s doodle was designed by doodler Olivia Hyuhn. Google shared some of Hyuhn’s early 2016 Leap Day Doodle sketches, like this one:
Another draft was closer to the final Doodle, with a leaping frog jumping from one lily pad to the next.
In the end, Hyuhn switched out the leaping frog with three bunnies, one marked with today’s date squeezing between the usual last day of February and first day of March.
In addition to being a leap year, Google notes 2016 is also special because it’s 11111100000 in binary.