• http://www.yodelay.com Duncan Johnson

    I’m suprised to see Bing so high. It’s disproportionate to their market share. I guess it doesn’t reflect how much marketers are spending on Bing. Just their intent.

    Most interesting fact is at the end , 85 percent of PPC marketers said they plan to focus more on conversion rate optimization in 2014

    I’ve got to say its my first objective with new clients. They come asking for SEO & PPC but inevitably we deal with CRO first.

  • Ginny Marvin

    That’s right, Duncan, the Bing number is reflection of how many are planning to increase Bing spend as opposed to what they’re actually spending. Some may be in anticipating product ads coming to that platform (supposed to launch sometime next year) and as a result of other changes Bing Ads has made to their platform and ad serving algorithms.

  • Ian Vaisman

    Hi Ginny, interesting data. I was curious though, do you know what was the breakdown between B2C and B2B marketers surveyed? Facebook’s increase leads me to believe that it was skewed towards the former, but perhaps this data shows a growing interest in Facebook by B2B marketers.

  • Ranjanraji

    Great to hear this stats, and lucky to be in the PPC Specialization from quite a time. According to me, Indian users are getting more knowledgeable and inclination towards digital marketing. If till last year a section of people didn’t knew what PPC is, right now they are getting aware of PPC through Digital Marketing, and able to conclude how PPC can give them the best return compared to other channels as quicker as possible. So I assume this 72-73% growth is not just the existing clients planned to spend more, but there is a new generation coming up, which is starting to get into PPC, and so the increase in spend. Would be happy to have other thoughts too?

  • Ranjanraji

    Great to hear this stats, and lucky to be in the PPC Specialization from quite a time. According to me, Indian users are getting more knowledgeable and inclination towards digital marketing. If till last year a section of people didn’t knew what PPC is, right now they are getting aware of PPC through Digital Marketing, and able to conclude how PPC can give them the best return compared to other channels as quicker as possible. So I assume this 72-73% growth is not just the existing clients planned to spend more, but there is a new generation coming up, which is starting to get into PPC, and so the increase in spend. Would be happy to have other thoughts too?