• http://www.esocialmedia.com Jerry Nordstrom

    Clearly there are opportunities to target the tablet and mobile traffic. The way in which you target greatly impacts how you should be interpreting the data collected. Take for example the quote: “There’s a substantial gap between cost-per-click (CPC) and conversion rate.”

    That may be so, however most paid search marketers will have distinct mobile pages with different goal conversions set for this traffic. Many smaller tablets are not conducive to complex interactions, long applications or pages with heavy data transfers (video).

    Ad placement is a huge concern. I mean really, just the other day I inadvertently clicked on an ad 7 different times while in the midst of a ferocious Angry Bird session.

  • Pat Grady

    Adobe’s been spamming my inbox lately with marketing info products, and they’re now announcing things we already know… smells like an identity crisis.