Matt Lawson is VP of marketing for Marin Software, bringing a breadth of online marketing, web analytics and search experience to the company. Prior to joining Marin, Matt served as Vice-President of Sales and Marketing for Spock Networks, a leading people search engine. Matt has also held sales, marketing, and product leadership positions at Coremetrics, one of the early innovators in web analytics and online marketing automation. Matt holds a Computer Science degree from Princeton University, and an M.B.A. from the Wharton School at the University of Pennsylvania.

• Do Tablet Trends Support Google’s Shift To Combine Desktop & Tablet Targeting?
• 6 Advanced Strategies For Optimizing PLA Campaigns
• 4 Trends That May Surprise Online Marketers In 2013
• 7 Optimization Strategies For A Limited Daily Search Budget
• What’s The Next Big Metric For Creative Optimization?
• 5 SEM Tips For A Successful 2012 Holiday Season
• What You Need To Know For Competitive Keyword Analysis
• Creative Testing For The Advanced Search Marketer, Part 3
• Creative Testing For The Advanced Search Marketer – Part 2
• Creative Testing For the Advanced Search Marketer, Part 1
• Accelerating Revenue Growth With Keyword Parity
• Benefits Of Cross-Channel Analytics For Search Marketers
• Preparing Your Search Program For Mobile In 2012
• What The Holidays Tell Search Marketers
• Digital Marketing Trends To Watch Out For In 2012
• How To Get Started With YouTube Promoted Video
• 3 Tips Key To 2011 Holiday Advertising
• The Lazy Search Marketers Guide To Increasing Volume Without Adding New Keywords
• The One Metric You Need To Optimize Across Paid & Organic Search
• Keeping Pace As Competition In Paid Search Heats Up
• 5 Tips For Large Scale Mobile Advertisers
• 3 Ways The iPad Pits Consumer Privacy Against Advertising Measurability
• Case Study: How Negative Keywords Can Pump Up Paid Search Performance
• Digital Marketing Trends & Predictions For 2011
• Managing Huge PPC Campaigns? Try These Best Practices
• TV, Meet Search: Integrating Television & Paid Search For Maximum Results
• Maximizing Paid Search Campaigns For The Holiday Shopping Schedule
• Paid Search Strategies For Boosting Holiday Season Profits
• What Google’s Preferred AdWords API Pricing Change Means For Enterprise Search Marketers
• The Yahoo/Microsoft Search Alliance: Managing Campaigns Through The Transition
• The Search Marketers Guide To Facebook Ads
• Urgency Marketing Strategies Using Google Ad Parameters
• Paid Search & Social Media: Can They Be Friends?
• Offline Conversions: How To Measure The Real ROI Of Paid Search In A Multi-Channel World
• Practical Long Tail Strategies For Enterprise-Class Paid Search Campaigns
• Take Control Of Google’s Content Network With Placement Targeting
• Five Search Marketing Predictions For 2010