Tom Schmitz

Thomas Schmitz is a longtime Internet marketing analyst and consultant specializing in inbound marketing, social media and SEO. He enjoys helping enterprise brands organize their Web presence and grow search engine and referral traffic. Follow Tom at @TomSchmitz and read more from him on the Hitchhiker's Guide to Traffic.

Should You Copy A Top Site’s SEO?

Big sites like Amazon.com can teach us a lot about SEO...or can they? Contributor Tom Schmitz gives us the lowdown....

Is SEO Being Ripped Asunder?

The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?...

How To Do Your Own 5-Minute SEO Audit

If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For...

Single Page Websites & SEO

Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool...

2014 SEO Playbook: Off-Page Factors

Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird...

2014 SEO Playbook: On-Page Factors

Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me...

Is Paid Social Media The New Paid SEO?

Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can...