Tom Schmitz

Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.

Should You Copy A Top Site’s SEO?

Big sites like Amazon.com can teach us a lot about SEO...or can they? Contributor Tom Schmitz gives us the lowdown....

Is SEO Being Ripped Asunder?

The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?...

How To Do Your Own 5-Minute SEO Audit

If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For...

Single Page Websites & SEO

Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool...

2014 SEO Playbook: Off-Page Factors

Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird...

2014 SEO Playbook: On-Page Factors

Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me...

Is Paid Social Media The New Paid SEO?

Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can...