• http://www.facebook.com/profile.php?id=100000093333297 Mark Ellingson

    Thanks for the great tips. I was a little confused about how to get product listing ads to appear. I just started to put your tips to practice by creating different ad groups with their own targets to segment my products.

  • Adreana_Langston

    How does this help ME, the consumer? My faucet breaks. Frank’s Hardware, the independently owned store just five miles away, has been in business for years and made the good decision to carry the sink hardware for all the condo complexes around the store. Only the Frank family either doesn’t have the money or the know how to get involved with paid listings. I used to find stuff for my condo from Frank’s Hardware on Google shopping when the listings were no-charge. Now the Home Depots and other chain stores are the ones who can afford to do paid listings and I’m paying three times as much for my sink part because it is considered “special order”, plus I have to wait three weeks to get it. Frank fires and employee due to a decline in sales and I pay more and wait longer for my faucet part. Google wins because they make more money and SCREW everyone else involved in the transaction. Yeah, thanks.

  • http://twitter.com/adwiserhq Calin Sandici

    Great article, Siddharth.

    I have been experimenting with a catchall Product Listing Ad campaign for quite some time and indeed if you do not make use of negatives (as a catchall campaign is anything but granular), traffic sent your way – and for which you foot the bill – can be irrelevant some times.

    @Stacy, maybe we can share ;). I’ll keep the beard trimmer, you keep the wig (if it’s nice), and we share the car cloth. Indeed, those may seem like a weird match for your search query, but unfortunately the matches are “broad” right now. And as you sometimes see AdWords ads and organic search queries which are not so relevant to a certain search query, so are these. But they will get better as the algorithm will get better, and they will also get better as we (advertisers) make them better.

    As for amazon and e-bay, they most likely send very generic, automated feeds to Google, as they do with AdWords text ads. They cannot be too relevant and optimized when running such a huge inventory. In such cases, your best bet is still a search on their website, if you’re willing to leave Google’s.

    @Siddharth, query to product mapping is not opaque at all. It may be at AdWords level, but in Google Analytics (and it’s equivalent from Adobe maybe), you can segment your traffic by PLA campaign and then watch a Matched Search Queries report with “Landing Page” as the second dimension, and there you have it. The landing page is always a product page, so you know which product attracted which queries.

  • http://www.facebook.com/itsmestacy Stacy Anderson

    My point was, 3 months ago, my results for the same search in Google Shopping were not like that–at that time the same search terms returned results from eBay, Amazon, and several small online stores.

    So this is not an “improvement” from a buyer’s point of view at all.