Bing has announced at SMX East today a new personalization feature named adaptive search.
It seems a lot like Google’s previous query feature but supposedly, it goes well beyond just the previous query.
Bing said the “more you search, the more Bing can learn” and thus adapts the search results for YOU based on your past searches – not just your immediate previous search.
Here is a video that explains it, we hope to have more information on this new feature soon:
Note, it is rolling out slowly over the next few days in the US.
Stefan from Bing added at the session that the adaptive previous queries are cookie based, and last for 28 days. And any content available in an individual’s Search History can be used to personalize the search experience. This is currently limited to the past 28 days if the individual is not signed in to Bing, or 18 months if they are. More details on search history are available here.