Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars

bing-2013-logo-featuredFollowing the launch of its awards site, Bing announced today a new partnership with The Hollywood Reporter to create the “ultimate Oscars resource guide.”

According to the announcement, Bing’s awards site will offer biographical information, photos and news on this year’s Academy Award nominees.

To illustrate its new Oscar search features, the site used best supporting actor nominees Jared Leto from Dallas Buyers Club and Johan Hill who starred in The Wolf of Wall Street.

Bing Jared Leto Oscars Bing Jonah Hill Oscars

Bing is also using its trend data to predict winners. The Bing Awards site currently has American Hustle’s Jennifer Lawrence in the lead for Best Supporting Actress, winning 80 percent of the searches in her award category.

Leonardo DiCaprio accounts for 54 percent of Best Actor related searches for his portrayal of Jordan Belfort in The Wolf of Wall Street, followed by Christian Bale who is also nominated for American Hustle.

Another Bing awards feature is its Oscars Ballot, a new tool the site is using to predict this year’s Oscar winners via crowd sourced data.

Bing Oscars ballot

The Oscars are scheduled to air March 2, on the ABC television network.

Related Topics: Channel: Consumer | Microsoft: Bing

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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