Google Answers Your Health Questions With Health OneBox

Google launched Google Health back in February 2008. Today, Google is integrating Google Health content into the search results via the classic OneBox section of the page. You should be able to see the Google Health OneBox for medical related searches, such as for [asthma] or [diabetes]. Here is a screen capture of the OneBox […]

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Google launched Google Health back in February 2008. Today, Google is integrating Google Health content into the search results via the classic OneBox section of the page. You should be able to see the Google Health OneBox for medical related searches, such as for [asthma] or [diabetes].

Here is a screen capture of the OneBox result for Asthma:

asthma Google onebox

As you can see, Google provides a quick definition of the condition and then gives you a link to either Google Health, Mayo Clinic, Medline Plus or WebMD. Note, not all of these links will be available for all health-related queries.

I asked Roni Zeiger, the product manager for Google Health, about monetization of Google Health. He told me it is about getting the answer as quickly as possible to the searcher. They have no current plans or even future plans to add ads to the Google Health property.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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