Google drops their feature phone crawler & error report in Search Console

Google has officially dropped full support for feature-phone web sites.

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Google has announced they have dropped support for crawling the web as a feature phone and have also removed the crawl error reports in Google Search Console.

Google said that “most websites don’t provide feature-phone-compatible content in WAP/WML any more.” Google said that because of this change, they have “made changes in how we crawl feature-phone content.” This does not impact how Google crawls or indexes smartphone content, just feature phones. Feature phones are those old Nokia phones that let you access websites in a text-based interface.

Google won’t be using the feature-phone user-agents for crawling for search going forward. So you will no longer see those in your logs.

Which means that if you do have a feature phone support on your website, you need to use “handheld” link annotations for dynamic serving of feature-phone content. Here is what that code looks like:

<link rel="alternate" media="handheld" href="[current page URL]" />

You can learn more about that in the updated documentation at Google’s developer site.

Finally, since Google is no longer crawling the web as a feature-phone, the crawl error reports for feature phones has gone away. Google said, “Without the feature-phone Googlebot, special sitemaps extensions for feature-phone, the Fetch as Google feature-phone options, and feature-phone crawl errors are no longer needed.”

Here is a before and after of that report. Notice the “feature phone” option is gone now:

Before:

google-smartphone-crawl-errors-wmt-1386164828

Now:

google-featured-phone-errors-gone-1480507432


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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