Google Makes It Official: New Search Results Design Goes Live For All

google-ballsA day after Google said the new look was still an experiment, it has decided that the experiment was good enough to make for an official change. Now everyone should be getting the new design.

Jon Wiley, Google’s lead design for Google Search, said on Google+, “you may have noticed that Google Search on desktop looks a little different today.” Jon is talking about Google rolling out the new design to desktop searchers.

The new design, as Jon describes it has a larger titles, the underlines were removed, and Google “evened out all the line heights.” Jon said this “improves readability and creates an overall cleaner look.”

On the ad side, Google migrated over the “new ad labels from mobile, making the multi-device experience more consistent.” Google is trying to make the mobile and desktop experience unified. Jon explained:

Improving consistency in design across platforms makes it easier for people to use Google Search across devices and it makes it easier for us to develop and ship improvements across the board.

With any change in Google’s design and layout, you hear complaints. I’d expect to hear a lot around these changes.

Here is the design comparison; the left is the new design and the right is the old design (you can click to enlarge):

google-new-design-experiment

For more Google experiments on their design, see our Google user interface category.

Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search | Top News

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide