Google Officially Rolls Out New Blue-Colored Navigation Links To Replace Red Links
Google says goodbye to the red filter links at the top of their search results and welcomes in the color blue.
Barry Schwartz on August 20, 2015 at 8:58 am | Reading time: 1 minute
After months of testing, Google seems to have fully rolled out the new colored navigation filters at the top of the Google search results page.
Instead of the red color that’s been used on Google for years, we are now presented with a blue-colored link.
Here are pictures of the new blue navigation filters at the top of the Google results:
As you click from Web to News and so on, Google will highlight the section you are on by making that link blue and underlining the link in blue.
Google began testing the new blue look in June. Here’s a before-and-after comparison shot from then:
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.