Google

Google Officially Rolls Out New Blue-Colored Navigation Links To Replace Red Links

infographic-design-color-ss-1920

After months of testing, Google seems to have fully rolled out the new colored navigation filters at the top of the Google search results page.

Instead of the red color that’s been used on Google for years, we are now presented with a blue-colored link.

Here are pictures of the new blue navigation filters at the top of the Google results:

google-blue-navigation-links

As you click from Web to News and so on, Google will highlight the section you are on by making that link blue and underlining the link in blue.

google-blue-navigation-links2

Google began testing the new blue look in June. Here’s a before-and-after comparison shot from then:

blue-navigation-google-links

Explore more on

Google Google Search Search engine User interface design
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.