Google Testing Blue Links For Top Search Menu

By Barry Schwartz

Published: June 19, 2015 at 10:12 am

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Google is testing yet another user interface change on their desktop search results. This time, replacing the red navigation links at the top of the search results with the color blue.

Joost de Valk, the founder of Yoast, posted a screen shot on Twitter showing off the new blue color:

blue-navigation-google-links

I personally find it refreshing and clean but clearly it doesn’t make a huge difference in the searcher experience on Google. Google is testing showing a blue colored font and line versus their normal red font and line.

Google has many user interface tests, here is just one more.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.