Google Product Search Changes Feed Specifications

The Google Merchant Blog announced “important changes to Google Product Search feed specification & policies.” These changes go into affect September 22, 2011 and if you are not compliant, you will find your products missing from Google Product Search.

To see the changes, you can go to this document and select the country that you target with your content. Then read the documentation the loads beneath it. Here is the overview of changes to U.S. merchants submitting feeds to Google.

  • Availability: Google would like a user to be able to find your products even when they are out of stock. For this reason, the [availability] status of all your items will be required.
  • Google Product Category: Google have added a new required high-level attribute called [google product category] that contains the category of the item in Google’s taxonomy (currently only required for a select number of categories). This is in addition to the current [product type] attribute.
  • Images: Google is making [image link] required and we encourage you to submit up to 10 additional product images through [additional image link]. This way, you can improve the visual representation of your products.
  • Apparel: In order to create a better experience for product variants such as dresses or shoes that are available in multiple colors or sizes, Google is asking you to include information like [size] and [color] in your product feed. In addition, we require you to provide [gender] and [age group].
  • Data Freshness: Google will continue to regularly check feeds for accuracy of pricing, availability, and general product information, and take action against accounts that violate our standards.

Those are just some of the changes for the United States.

Here is some helpful documentation from Google on these changes:

Related Articles:

Related Topics: Channel: SEO | Google: Base | Google: Google Shopping | Google: SEO

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://ebook.cpcstrategy.com Andrew Davis

    These are solid changes. It will be interesting to see how the product_type and google product category columns impact each other.

  • http://www.markvandegrift.com Mark Vandegrift

    Prediction for apparel retailers after this change: less traffic, higher conversion rates.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide