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SEM

Google Slightly Updates Google Merchant Search

Loren Baker covered a small update to Google’s Merchant Search, which we outed back in May. Currently, Google Merchant Search is available in the UK and allows you to compare loan providers. When I covered it originally, it wasn’t available to everyone, but now it appears to be live. Conduct a search for secured loans […]

Barry Schwartz on July 30, 2008 at 9:24 am
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Loren Baker covered a small update to Google’s Merchant Search, which we outed back in May. Currently, Google Merchant Search is available in the UK and allows you to compare loan providers.

When I covered it originally, it wasn’t available to everyone, but now it appears to be live. Conduct a search for secured loans and you will see an enhanced AdWords ad for www.google.co.uk/MerchantSearchBeta. Here is a screen capture:


Google Merchant Search Loans UK

As you can see, you can select the loan amount directly in the Google AdWords ad:

Google Merchant Search Loans UK

After selecting the amount and clicking “compare lenders,” you will be taken to the Google Merchant Search page. I do wonder if Google pays themselves a CPC for each click. :)

Here is a screen capture of my results:

Google Merchant Search Loans UK

You can further filter the results on the left hand side. Clicking on “Get Quote” returns a dynamic form that looks like this:

Google Merchant Search Loans UK

Loren asks, does this mean the end to UK comparison sites?



About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: SEMGoogle AdsGoogle: Web Search

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