• Scott Davis

    I don’t know a single client who’s CPC has gone DOWN in the last year. They’ve all gone up, some up to 300% over last years CPC.

    Where is Google getting this crap data from? I can send them their own Adwords reports showing only a rising average CPC for at least the last 12 months, different markets, different verticals, different clients.

  • John Redfield

    I think there is a story here…. somewhere :P

  • Peloquin

    I agree with Scott Davis. I work in an agency within markets from Apparel, Automotive, Gardening, Home Decor, Beauty and more. And I can provide reports that show we are NOT seeing a decrease in CPC rates. SMH.