Google Testing Site Name & URL In Search Result Snippets

Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results.

Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land – searchengineland.com” in the snippet.

Here is a picture:

google-name-url

If you want to see this user interface yourself, you can learn how to modify your browser settings to see it via this site.

For more Google User Interface tests, see over here.

Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • George Seinfeld

    I’m always curious as to how google decide what version is better perceived by the audience, since they expose those a-b tests to a very narrow segment of users, and they’re not necessary noticing those changes.

  • George Seinfeld

    I’m always curious as to how google decide what version is better perceived by the audience, since they expose those a-b tests to a very narrow segment of users, and they’re not necessary noticing those changes.

  • Omgshots

    So google wants to increase domain name spam?

  • Omgshots

    So google wants to increase domain name spam?

  • http://topspot-official.blogspot.com/ Daniel Benny Simanjuntak

    Microdata will finally get its hour of fame.

  • Matt Lester

    Maybe they only show both when it is a sub-domain?

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