Google Webmaster Tools Adds Fetch & Render By Device Type

Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It […]

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Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page.

Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It will also show you errors on what resources Googlebot was unable to access, preventing them from fetching and rendering everything on the page.

Here is the new “fetch and render” button on the Fetch as Google feature:

google-fetch-render

After you have a page to Fetch and Render, it will take a few minutes and show you a status complete indicator. The indicator may show “partial” rendering, if resources are being blocked from Googlebot’s crawl. Either way, clicking on it will show you the rendering results.

You also are able to specify the device type you want to fetch and render as, such as desktop, smartphone or other devices.

Here is how the desktop version may look, notice the crawl issues below. Also notice the tabs for both “fetching” and “rendering.”

Fetching shows you the code, HTML, etc, while rendering shows you the results as a web page visualization.

fetch-render-google-desktop

Here is a mobile sample:

fetch-render-google-mobile

Google recently announced more JavaScript debugging tools coming to Google Webmaster Tools, this is that tool, Google was talking about. It now clearly shows what resources are being blocked, such as JavaScript, CSS and so forth.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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