The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. Google Launches Knowledge Graph To Provide Answers, Not Just Links is our introductory article about the system from when it launched. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes, at times, within its search results that provide direct answers. Below are recent stories about the system.

Google Quick Answers Adds Images

google-hummingbird3-featured Google's quick answer results have recently added images to some of the answers. Alex Chitu spotted this and I was able to replicate it for many queries. Such as for [how old is barack obama] to [how many children does michael jordan have?] Here are both desktop views and mobile views of the images in the quick answers on Google. The images do not come up for all searches, such as [how much does the iphone 5s weigh?] and []how many megapixels for iphone 5s] but it does work for iphone 5s focal length]. [...]


Some Of The Weird Issues When Google’s Quick Answers Come From Random Sources

google-hummingbird3-featured As Google's Hummingbird algorithm continues to shape the answers within Google's search results, webmasters, SEOs and searchers ask themselves, why is Google showing this knowledge graph or that quick answer. Often webmasters find themselves at a loss because Google takes their content and puts it at the top of the search results. While searchers ask, why is this the proper source for the answer - why not license content versus scrape content from webmasters? I participated in a Google+ Hangout with Google's John Mueller, who was presented some interesting cases of "branded" quick answers [...]


Google’s New Calendar Feature Lets You Schedule Events Directly From The Search Page

Google calendar in search It appears Google had added another new calendar feature via its knowledge graph box. By searching "schedule appointment" or "add event" while logged into your Google account, Google will deliver a dynamic knowledge graph box that lets you automatically add an event to your Google calendar without leaving the search page. Clicking the "Create event" link automatically adds the event to your calendar without opening the calendar. Once the event has been added, the "Create event" link switches to "Edit event" which opens the user's calendar in a new tab so that event details and times [...]


New Google Translation Tools: Edit Text, Change Language & Hear Translation Directly Within Search

Google search translation feature July 2014 Google has added new translation features, making it easy to edit translation search terms, change languages or hear the translations directly within search. Going off a tip from @WilliamHarvey, when searching the word "translate," Google now delivers a quick search option for entering text or choosing the translation language via a dynamic knowledge graph box as shown in this screen shot: Once a full translation search query has been entered, Google offers both the text translation or the option to hear the audio version of the translated word or phrase. "It is indeed a new feature [...]


Google Finally Adds Bitcoin Conversion Search

bitcoin-featured Following in the footsteps of both Yandex and Bing, Google has finally added Bitcoin currency conversion to their knowledge graph/one box results. If you search for a conversion for Bitcoin, you will get the answer: TechCrunch reports Google has partnered with CoinBase to power the conversion feature. A Google spokesperson told CoinDesk.com: You can also ask Google to do conversions – if you have the Google Search app on your smartphone, for example, ask it, ‘How many Bitcoins are in 500 U.S. dollars?’ and you’ll get the answer in a handy conversion tool. Again, Bing added [...]


Google Adds Zip Code Matches In Knowledge Graph Carousel

Google-Voice-Logo-rm-verge_large_verge_medium_landscape Google has added zip code matches and lookups to the knowledge graph section of the search results. If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options: When you search for zip codes in smaller cities, such as [tarrytown, ny zip codes] you simply get a single zip code match in a OneBox style result. Bing also offers the zip code matches for these types of results. If you search on Bing for [new york, ny zip codes you get the following result: [...]


“America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results

Google TV Logo The Hollywood Reporter writes that Dinesh D’Souza's movie, "America" is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza's lawyers sent a letter to Google's chief legal officer, David Drummond demanding Google fix the issue. If you search for [america movie] in Google, you won't get the showtimes box you'd get for searching for other popular movie names. Here is what you see in Google: Note, you see the carousel of movies, but none show the new [...]


Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples

google-data-knowledge-brain-featured Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box. Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We've been seeing these bulleted lists, especially in "how-to" like queries for months now and here are some interesting examples. In the example above, notice how the first result is not being used for the answer here. Google is making an effort to give the publisher a nice big link, but the truth is the user really has no need to click through to the publisher's site to get the a [...]


Google Knowledge Graph Adds Phone Numbers With Hangout Integration

google-click-phone-knowledge Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to make a reservation, appointment or a complaint. Here is an example of a popular kosher steakhouse in New York City. I searched for the name of the restaurant and added phone to the query. Google gave me this large box with their number: Clicking on it launches Hangouts: Then it will a [...]


Google Now Testing Knowledge Graph Popups In AdWords Ads

homes for sale 80433   Google Search knowledge graph Back in January, Google formally rolled out popups with Knowledge Graph information about certain sites in the organic search results. Now it appears these popups are being tested in ads. Ariana Wolf, a search strategist at 90octane, provided screenshots of the Knowledge Graph popups appearing on ads for a couple of real estate focused searches last night. I haven't been able to replicate the testing, and Wolf says she was only able to find them showing on a handful of searches. The results only display on the top ad spots, not in the right rail, and pull from Wikipedia like their organic c [...]


The Google Local Carousel Is Still Spinning Out Of Control

google-local-carousel Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location's Carousel photo would be all-important... It didn't take long to realize the biggest problem with the Carousel: business owners had no control over the photo that gets displayed. There was a lot of buzz about not being able to choose thumbnail photos, but the buzz died down as nothing was updated. At the end of last y [...]


Google’s Knowledge Graph Expands Into Google Maps

google-maps-knowledge-smart-600 Google is expanding its Knowledge Graph into Google Maps. The company has confirmed to Search Engine Land that some locations in Google Maps will now get a new "Quick Facts" info card, and that the data are from Google's Knowledge Graph. This new feature began appearing on Monday (May 12). The info card appears in the left content space and -- like the other cards -- can be expanded or minimized accordion-style. This new "Quick Facts" card might appear for places ranging from lakes and mountains to cities and countries, as well as important points of interest (like the Space Needle, [...]


New Google Sports Knowledge Graph May Include NBA Video Recaps

google-nba-recap-video Search for [miami heat] on Google and you may not just see information about scores, schedules, standings and so on, but you may also see a video hosted on YouTube from the NBA with a game recap. Google is now showing video thumbnails in the NBA knowledge graph. The picture above shows how the result looks like today but when you click on the video, Google overlays a black background on top of the results and plays the full video on top of the search results. The video contains data on the top of it, including the teams that played, their standings and the final score, including thei [...]


Google Tests Showing Product Ads In Knowledge Graph Carousel Area

test-experiment-trail-600 About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on the Moz Google+ page an image of him seeing Google Shopping listings in the carousel for a search on [laptops]. Here is a picture from Pete Meyers of Moz: Pete said that you should notice that "almost everything above the fold is a paid result." Indeed. Google has experimented with showing product listing ads in the knowledge graph [...]


How To Tell Search Engines What “Entities” Are On Your Web Pages

Under the Hood of Semantic Search Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience -- for example, using schema.org markup to create enhanced displays in SERPs (as in Google's rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search. [caption id="attachment_186756" align="aligncenter" width="540"] Under the Hood o [...]


The Knowledge Graph: Should Your Content & Business Strategy Change?

google-knowledge-graph-featured Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model? For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search. The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]


Google Knowledge Graph Adds “Related Topics” Section

google-knowledge-graph-featured Alex Chitu noticed that Google's Knowledge Graph has now added a "related topics" for certain types of queries. The example provided shows a search for [equilateral triangle shows a Knowledge Graph that also adds topics for equilateral polygon, square, regular polygon, and pythagorean theorem. Clicking on each brings up the knowledge graph answer for each of those topics. Here is a picture: [...]


Google Adds Concert Dates To Knowledge Graph

knowledge-graph Google announced today it is now adding concert dates to its Knowledge Graph. According to the Google Webmaster Central blog, concert information for a musician will be pulled from the artist's official website if the site includes structured data markup. The announcement listed three ways webmasters for musical artists could take advantage of the new concert listings: Implementing schema.org markup on the artist's website. Install an events widget like Bandsintown, BandPage, ReverbNation, Songkick, or GigPress that has structured data markup built into it. Use Google's webmaster [...]


Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display

G google logo Google keeps testing new ways to inject ads into its Knowledge Graph. SEOBook's Aaron Wall spotted an ad appearing in a stand-alone panel that replicates the look of (and is shown above) the organic Knowledge Graph. so now Google moves some of the knowledge graph results down the page to throw a duplicate ad graph above it! pic.twitter.com/qOZorNZk5D — aaron wall (@aaronwall) March 5, 2014 We've seen Knowledge Graph ads featuring Google local listings pulled from Google+ and streaming services, including Google Play, but this appears to be the first instance of Google Shopping powerin [...]


Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral

gone-viral-600 Perhaps it's SEO's "Oreo moment," a tweet relating to search engine optimization that's gained nearly as much attention as Oreo's famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness -- a real-life example of Google doing the type of thing in search it seems to be telling others not to do. Yesterday, the head of Google's web spam team Matt Cutts announced a new Google Scraper Report for publishers to use if they see a site that has copied or "scraped" its content and which outranks the publisher in Google searches. That quickly brought up a number of people j [...]


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