What Is Google Hummingbird?
“Hummingbird” is the name of the new search algorithm that Google is using as of September 2013, the name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.
Read Search Engine Land’s latest news related to Google Hummingbird:
Apr 11, 2014 at 9:30am ET by Chris Marentis
Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact.
In its wake, businesses have been forced to modify their web marketing strategies and SEO efforts to regain favor with Google to reclaim their former search rankings.
Read on for the insights we've gained and what you need to do to thrive in this new environment.
What We’ve Learned So Far
In keeping pace [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Algorithm Updates | Google: Hummingbird
Jan 27, 2014 at 10:52am ET by Stoney deGeyter
It wasn't all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat.
Then, it put all our keywords through a meat grinder. Then cooked them up, ate the dish with a spoon and barfed it up on my computer screen as a new algorithm called Hummingbird. (HT to the great Bill McNeill for the use of that [slightly altered] quote.)
The dust is still settling on the new algorithm, but there is no shortage of SEOs talking about the death of keywords. We are told Google changed ever [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Hummingbird | SEO - Search Engine Optimization | SEO: Keyword Research | Top News
Dec 3, 2013 at 9:30am ET by Jim Yu
If there's ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear.
Nearly every innovation in search -- algorithm updates like Google Hummingbird, SERP enhancements, social integrations -- was aimed at creating a better experience for the searcher.
These innovations require SEO marketers to think more closely about the value their content creates for users and to take the technical steps that communicate that value to the search engines. Additionally, with an increasing shift toward mobile, it's even more important t [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Algorithm Updates | Google: Hummingbird | Google: Mobile
Nov 27, 2013 at 10:30am ET by Janet Driscoll Miller
We hear it regularly -- the death knell tolling for SEO. In the past several years, we've been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let's face it: the only constant in search is change.
But I propose that SEO isn't dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website. Let's review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers.
Related Topics: All Things SEO Column | Channel: SEO | Google: Algorithm Updates | Google: Conversational Search | Google: Hummingbird | Google: Knowledge Graph | Google: Mobile | Google: Panda Update | Google: Penguin Update | Google: SEO | Google: Voice Search | Knowledge Graph | Microsoft: Bing Voice Search | SEM Industry | SEO - Search Engine Optimization | SEO: Mobile Search
Nov 7, 2013 at 9:10am ET by Tom Schmitz
It's November, which means it's time for my annual SEO Playbook for the coming year. Thanks to Google's Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword relevance and link building.
At the same time, SEOs seem to have a difficult time figuring out what works for Bing. This year, I'm making my playbook a three-parter. Today, I'll discuss Hummingbird and content strategy. Next month, I'll dive into on-page and off-page SEO ranking factors.
Let's dig in.
The Algo [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Hummingbird | Google: Web Search | Top News
Nov 7, 2013 at 9:00am ET by Josh Dreller
Search marketers were pitched not one but two curveballs recently which have forever reshaped the landscape of search engine optimization (SEO).
The industry saw the first one coming a mile away as Google began encrypting organic search queries two years ago. Now, there's almost zero visibility into the organic keywords which drive visitors to websites (other than what is offered in Google Webmaster Tools).
Understanding the granular relationship between a website and its organic keyword traffic has been the core of modern SEO. Without this deep level of insight, it becomes clear that or [...]
Related Topics: Channel: SEM | Google: Hummingbird | Google: Secure Search | Google: Web Search | Paid Search Column
Nov 5, 2013 at 9:15am ET by Jim Yu
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it "Hummingbird." Google's Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001.
This information made some marketers nervous, but at PubCon last week, Google's Matt Cutts reminded the audience that the algorithm had been up and running for more than a month before it was announced, and no one even noticed.
Hummingbird allows the Google search engine to better do its [...]
Related Topics: All Things SEO Column | Channel: SEO | Google | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search
Oct 29, 2013 at 9:59am ET by Andrew Shotland
Let's cut to the chase: no, it didn't (see Betteridge's Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. :)
That said, Google's Hummingbird algorithm, along with all of the other awesome updates Google has made over the past year, has forced me to reevaluate how I approach a local SEO campaign.
First, some background on Hummingbird: Google wants to do better at matching queries to results, particularly as voice search becomes more popular and people start asking their phones complex [...]
Related Topics: Channel: Local | Google: Hummingbird | Local Search Column | Top News
Oct 23, 2013 at 9:00am ET by John E Lincoln
Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters' sites (or being generated by a CMS). This structured markup can be tedious to implement, and webmasters often don't take the time to capitalize on the real benefits.
As we move forward into a new era of semantic search, I expect to see this markup added to many more websites. I believe that the Google Hummingbird update and greater depe [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Hummingbird | Schema.org
Oct 17, 2013 at 9:00am ET by Nathan Safran
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to match instances of words in its Web index.
Take a look at Danny Sullivan's great FAQ for more specifics on what's changed.
Hummingbird Unprecedented In Scope
This significant change in the core underpinnings of search has a lot of folks wondering about its impact on their business. (When combined with the recent spike in Not Provided, it make [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search
Oct 11, 2013 at 9:00am ET by Nate Dame
[caption id="attachment_173839" align="alignright" width="300"] Did Hummingbird Eat Link Building?[/caption]
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building?
Hummingbird wasn't just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more change to come.
Let's take a look at what Hummingbird means for the future of link building.
What Is Hummingbird To Online Marketers?
It's a new engine, not a new paint job. It was in ef [...]
Related Topics: Channel: SEO | Google: Hummingbird | How To | How To: Links | Link Building | Link Building: General | Link Week Column
Oct 10, 2013 at 9:10am ET by Barbara Starr
The announcement of Google's Hummingbird algorithm last month made quite a stir in the tech and SEO communities.
[caption id="attachment_173764" align="aligncenter" width="466"] Question Answering – The Key to Understanding Hummingbird[/caption]
In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this:
We'll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even h [...]
Related Topics: All Things SEO Column | Channel: SEO | Google | Google: Hummingbird | Google: Knowledge Graph
Oct 9, 2013 at 9:00am ET by Harrison Jones
The new Hummingbird algorithm will revolutionize the way B2B companies market their sites in search. Many larger B2B companies tend to invest marketing dollars in more traditional forms of marketing rather than SEM because the B2B space is usually not very competitive in an online atmosphere.
The old idea of paying a few grand to do a basic SEO setup will no longer be an effective tactic for these types of companies (although it never was very effective in the first place).
In my last column, I explained how to do SEM for B2B companies that see no value in it. I also recently wrote anoth [...]
Related Topics: B2B Search Marketing Column | Channel: SEO | Google | Google: Hummingbird | Google: SEO | Google: Web Search
Oct 8, 2013 at 11:52am ET by Eric Ward
So you have a question you would like answered, and that question is:
"How Will Google Hummingbird Impact Links?"
It's still way too early in Hummingbird season to fully understand the impact of the new algorithm, but I've spotted a few clues, and the title of this column is a direct result of those clues.
I wrote the title of this column in the form of a question, and I'll write the body of the piece in the form of an answer. And my guess is in about 48 hours, if you type the above question into Google's search box, or speak it into your headset via Google voice search, this very column' [...]
Related Topics: Channel: SEO | Google | Google: Algorithm Updates | Google: Hummingbird | Google: Web Search | Link Week Column
Oct 7, 2013 at 8:54am ET by Paul Bruemmer
Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an "answer engine" that uses relevant, machine-recognizable "entities" on Web pages to answer specific, well-refined queries.
The Hummingbird Update
On September 26, Google took another step toward becoming that answer engine with its Hummingbird update. In Danny Sullivan's live blog about the Hummingbird algorithm, he explains how Google is rapidly adopting semantic Web technology while still retaining parts of its old algorithm. T [...]
Related Topics: All Things SEO Column | Channel: SEO | Google: Hummingbird | Google: Knowledge Graph | How To: SEO | Schema.org | Search Engines: Answer Search Engines
Sep 30, 2013 at 8:05am ET by Amy Gesenhues
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query results, the algorithm is based on semantic search, focusing on user intent versus individual search terms.
As Search Engine Land's Danny Sullivan explained in his FAQ: All About the New Google "Hummingbird" Algorithm:
Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account, rather than particular words. The goal is that pages match [...]
Related Topics: Channel: SEO | Google: Algorithm Updates | Google: Hummingbird | Google: Knowledge Graph | Google: SEO | Google: Web History & Search History | Google: Web Search | Search Marketing: General | SEO - Search Engine Optimization | Top News
Sep 26, 2013 at 5:36pm ET by Danny Sullivan
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It's called "Hummingbird" and below, what we know about it so far.
What's a "search algorithm?"
That's a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
It's the name of the new search algorithm that Google is using, one that Google says should return better results.
Related Topics: Channel: SEO | Features: Analysis | Google: Hummingbird | Google: Web Search | Top News
Sep 26, 2013 at 1:35pm ET by Danny Sullivan
At a special event in the garage where Google was born, the company announced a new "Hummingbird" search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song exploration feature and notifications of Google Now information for iOS 7.
Below is our live blog with the news. Google's also posted more information here. Here are also our two formal posts with news from the event:
Fast FAQ: All About The New Google “Hummingbird” Algorithm
Google’s Knowledge Gr [...]
Related Topics: Channel: Consumer | Google: Hummingbird | Google: Web Search