• skubaman

    Is the live webcast on YouTube working for anybody?

  • http://2helixtech.com matthiaswh

    I’ve only been able to receive audio for the entire webcast, no video.

  • http://www.michael-martinez.com/ Michael Martinez

    Takeaway: There is no TV show (including Xena: Warrior Princess) or George W. Bush quotation that Danny Sullivan cannot pull into any conversation.


  • http://www.rimmkaufman.com George Michie

    This is a big deal, and there is an interesting thread on it over on RKG Blog. This will be a big money maker for Google: 1) They “think” — which means testing “proved” — that this will increase search volume, people will conduct additional search around the topic of interest; 2) People are more likely to find what they’re looking for on the first click, improving conversion rates and increasing CPCs as the value of traffic increases; 3) More traffic will go to more specific keywords that already have higher CPCs than more general phrases; and 4) As users stop scrolling and “just keep typing” they’re probably even more likely to click an ad in the top few positions than they were before.

    All good for users and Google’s revenue. Probably good for advertisers who’ve put time into building out their “tail”. It will be fascinating to see how this plays out.

    Also interesting to see what fraction of search is actually impacted. How prevalent is the use of Google Toolbars and iGoogle?

    Exciting times.

  • http://www.edeninteractive.com searchengineman

    The moment Instant Search became active, I decided to play around. I decided to go thru the alphabet and see what searches came up. \Weather\ did come up for Toronto. for \W\ go figure.

    Which got me thinking of the amount of games you can play to get a result, without typing in the term (New Game). Maybe spend the next hour doing really rude searches on my buddies machine and ruin his profile..hmmmm.

    Next stage: naughty searches

    The word p*rn was a blacklisted word. But then a I realized damn I’m signed in!!. So I immediately typed (For future biographers)
    –You bastards I’m testing your new feature so there!–.
    which yielded an obscure dirty term. yay instant search!

    All kidding aside..
    I have a bad feeling one day your search activities are going to be dredged up, like mug shots mysteriously show up in the media.

    My thoughts after the Google Light show-

    How is Google going to measure keyword search traffic? Are they going to count to 3 seconds and consider fragments a keyword search? If I add to my query is that a new search or is that the complete phrase?

    Will Serps even matter in an instant & personal search universe?

    I look forward to hearing the opinions out there?