The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features.
Here’s a look at the latest location extensions in Bing Ads:
Click For Directions: When enhancing an ad with location details, a “Directions” link automatically appears next to the business address. Clicks on the Directions link (shown below) are charged on CPC basis just like clicks on ad headlines. Clicks on the Directions link will take them to Bing or Yahoo maps
Multiple Locations: As shown in the example above, advertisers who upload more than one business location for a campaign may see up to two locations display in their ads. Again, no opt-in is required. This feature rolls out over the next few weeks. The Bing Ads rule is users need to be within roughly 50 miles (80 km) for locations to display
Click to Call on Smartphones: Locations extensions with phone numbers will display with a “click-to-call” on smartphones. These clicks are also charged on a CPC basis.
Set Up: Location extensions can be set up via the web UI from the Ad Extensions tab, the updated Bing Ads Editor or the new APIs through the ad extensions interface. Advertisers can upload locations to the account level and then associate them to campaigns. This feature also makes it possible to import location data from Google AdWords into Bing Ads.