Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome.
Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help streamline and speed-up bid management on Google Shopping Campaigns.
Shopping Bidder is designed particularly for companies managing large Shopping Campaigns with thousands of products.
The tool gives paid search managers a view of all biddable items in their accounts on a single page. Filters then allow managers to see just ROI positive, ROI negative, items with no impressions or custom selections based on metrics such as clicks or cost. From the filtered views, bid changes can be applied in bulk and sent to AdWords immediately.
Optmyzr points out that easing the bidding process will also give advertisers added opportunity and incentive to break out their product groups more granularly.