SearchCap: The Day In Search, April 4, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Testing New Search Results Design

  Bing is testing a new search results layout that changes the color of the logo from gray to the yellow/orange, changes the color of the search button and removes the gray background color from the right side rail. Bing has also cleaned up the interface, giving it a tighter but more open look, while keeping […]

• Google Gets Another Street View Privacy Fine — In Italy

  It seems like each European country is taking its turn fining Google for some privacy infraction. This time, it’s Italy and involves Street View. Google has reportedly paid a roughly $1.4 million (1 million EUR) fine. According a story in Reuters, the issue this time was the failure to clearly mark Street View cars during […]

• Search In Pics: David Hasselhoff With Sergey Brin, Gmail’s 10th Birthday Banner & Google Spam Cake

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Official Google Spam Cake: Source: Twitter Google+ Basketball Hoop: Source: Google+ Gmail 10th Birthday Banner: Source: […]

• Secrets Of Successful Enterprise SEO Part III: Build A Business Case

  A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their meticulous attention to detail and single-minded focus […]

• Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

  On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The Drop In Facebook Page Reach Is All About The Competition
• LG, Microsoft Show Some Life In ComScore Smartphone Report
• Heineken Travels To Outer Space & The Ocean’s Depths In Support Of Reporters Without Borders
• FTC Discloses Small Business Complaints Against Yelp
• Emojis For All! Twitter Emojis Make Their Web Debut
• Google Glass Turns 2: Here Are 60 Brands & Businesses Using It
• Is Native Advertising Legal? Does It Matter?
• Did Samsung Go Too Far With Big Papi-President Obama Selfie?
• Vine Adds Private Messaging To Vine Friends And Other Contacts

Search News From Around The Web:

Industry

• DuckDuckGo: the plucky upstart taking on Google with stealth searches, The Observer
• The Setup / Matt Cutts, matt.cutts.usesthis.com

Local & Maps

• Assess Your Clients’ Local Search Competition in Three Quick Steps, Street Fight

Link Building

• The Rules of Link Building – Whiteboard Friday, Moz
• Using competitive tools for client prospecting, Majestic SEO Blog

Searching

• Google In-Depth Articles Now In UK Results, Search Engine Roundtable
• Google tests "About this site" label for Knowledge Graph popup, allgoogletesting.blogspot.com
• Google’s Suspected Child Abuse Content Notification, Search Engine Roundtable
• Top College Basketball Fans Searches, Bing Search Blog

SEM / Paid Search

• Branding with Paid Search, RKG Blog
• Preparing For The Adwords Certification Exams, Beyond the Paid
• There’s more to PPC than just Google Search Ads, Vertical Leap
• Transitioning to Google Shopping Campaigns, Add3.com
• Why you should care about PPC advertising, Marketing Pilgrim

Search Marketing

• Video: Bing Cortana, Google Updates, Nofollow & April Fools Day, Search Engine Roundtable