SearchCap: Flickr Search, Yahoo Knowledge Graph, Bing Ads App & EU vs Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Reports: EU To File Formal Antitrust Charges Against Google This Week

  Company could face billions in fines if Commission decides to impose them.

• Identify and Eliminate Your R.O.T. Content – April 23 Webcast

  Learn how to get rid of the redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.

• Bing Ads Launches iOS Mobile App For iPhone And iPad

  Advertisers can monitor account performance and make simple edits to their campaigns on the go.

• Using Competitive Links To Inform Your SEO Strategy

  To beat your competitors, you must first understand their methods. Columnist Casie Gillette discusses the value of competitive link data.

• Real Marketing In SEO: Building Links For Your Audience

  Columnist Andrew Dennis reminds us that when you focus on your audience, the links you get will be valuable, regardless of SEO.

• Flickr Testing Improved Search Experience [PHOTOS]

  Some Flickr users should be seeing a new search interface that’s described on the site as a “beta” and offers faster access to more content across Flickr. Yahoo’s communications team declined to say how many users are opted in, but did give us this statement confirming the test: We’re constantly iterating and experimenting to bring […]

• Yahoo Has Their Own Knowledge Graph, Not Without Their Own Embarrassing Issues

  Yahoo has their own knowledge graph box at the top of the search results, but some of the results make you wonder if they need to rethink their algorithms.

• When Was The First Mail Delivered Via The Pony Express? Google Logo Game Lets You Ride Your Way To The Answer

  Celebrating its 155th anniversary, Google’s Pony Express game has players grabbing letters as they avoid boulders, rivers and snow dumps.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Millennial Employment Effort Shows Job Applicants’ Reactions When It’s Suggested They Sell Drugs, Get Pregnant, Hotwire A Car
• SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program
• AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
• What Is Blogger Outreach & How Do I Do It?
• Steps Toward Developing A Content Strategy
• Google Maps Shows Edward Snowden In The White House

Search News From Around The Web:

Industry

• Yandex teams up with Firefox in Turkey, russiansearchtips.com

Local & Maps

• An Idiot-Proof Guide To Local SEO, koozai.com

Link Building

• Case Study: Removing Forum Signature Backlinks Led To Increase In Search Traffic, Ahrefs Blog

Searching

• Announcing the beta of our redesigned Android app!, duck.co
• Google Malaysia website affected by DNS redirect attack, The Star Online
• Police Sergeant: Google Doesn’t Care About Public Safety, Search Engine Roundtable

SEO

• Be Wary of Blocking Googlebot with "Bad Bot" Blocking Software, Including Wordfence, The SEM Post
• Google Acknowledge Misinformation Around Penguin & Panda Updates, Search Engine Roundtable
• Half of Marketers Say Mobile SEO Will Impact Website, gShift
• Top 10 Giant Site Audit FAILs, SEMpdx
• Ultimate Guide to Search Engine Friendly Pagination, ignitevisibility.com

SEM / Paid Search

• 3 Tips from AdWords Search Funnels, Vertical Measures
• 4 Design Principles You Need To Understand In Conjunction With PPC, PPC Hero
• Google AdWords Ad Preview & Diagnosis Showing Incorrect Ads Sometimes, Search Engine Roundtable
• Segmenting Top And Poor Product Performers – A Google Shopping Case Study, PPC Hero
• Tax Advertising in Paid Search, AdGooroo
• The Complete AdWords Audit Part 12: Google Shopping Campaigns, Certified Knowledge