SearchCap: The Day In Search, December 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A Letter From Santa To The Search Community

    December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts and emails included some familiar requests from last year and some entirely new ones. Lisa and Ian, I’m very sorry, I can’t drop that referring keyword data from signed in users down the [...]

  • Should You Expect Sales-Ready-Leads From Search?

    This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing. Question: Is this really realistic? Business Buying Is A Process Think about your own experience — both as a consumer and, if applicable, as [...]

  • Thanks for Taking Our Search Engine Land Survey; We Have a Winner!

    Thanks to all who completed our annual Search Engine Land’s Audience Survey. The data help us in talking to potential advertisers and that pays to keep the lights on and servers cool. We appreciate your support! Catherine Kellogg of Direct Brands Inc. is the winner of our prize, a ticket to an upcoming Search Marketing [...]

  • Blogs, Volcanoes, & Your Conversion Rate Calculation

    The Conversion Rate is calculated as the number of conversions – leads, sales, subscriptions, trials, etc. – divided by the number of visitors to the site from organic search traffic, paid search, referrals, email, etc. Thus, your conversion rate can be improved in two ways: get more of your visitors to convert (the top), or [...]

  • Search Retargeting: Delivering Bargains For Search Marketers In High CPC Verticals

    Coupons, Rebates, Daily Deals…it seems everyone is looking for a bargain. But for search marketers, bargains in paid search can be hard to find. CPC prices continue to rise, making it harder and harder for them to expand search campaigns and achieve their goals. However, search retargeting can offer search marketers a bargain. Let’s take [...]

  • Search Trumps Social For Local Business Information

    The internet and search engines in particular are the top sources for information about local businesses, according to a new survey from the Pew Internet & American Life Foundation. That’s not really a surprise. But what’s interesting perhaps is how many people rely on print newspapers and how few seem to rely on social media [...]

  • Google Tests Its Hotel Finder As A New Comparison Ad Atop Search Results

    Hotel industry, you’re on notice: Google appears to be running a test that places its own Google Hotel Finder at the top of very competitive, hotel-related queries. Search Engine Land reader Alex, who works in the hospitality industry, tipped us to this development and at least one of our SEL editors was able to replicate [...]

  • Facebook Ranked #3, Google #5 For Best Places To Work, a job and career web site, announced their annual best places to work in 2012 study. Facebook tops Google with the number 3 listing, whereas Google moved up for their 2011 spot of 30 to number 5. In 2010 Google was rated number 14, and in 2009 Google was rated number 7. developed [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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