SearchCap: The Day In Search, February 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • “Googler Killer”, Cuil, Patent Applications Acquired By Google

    Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google. Bill Slawski spotted the transfer of ownership of these patent applications this morning. The patents transfer to Google from Cuil include 20090240672, 20090240685, 20090241044, 20090241018, 20090241058, 20090241065 and 20090241066. This is not all [...]

  • You Don’t Have To Be Nuts To Worry About Changing Your Domain

    Enterprise SEO is all about mitigating risk. Slow and steady, fix what is broken, don’t let anyone do anything radical chasing the latest fads, don’t push the envelope into anything black or even grey and keep your IT department from inadvertently destroying your rankings. So what do you say when a large, branded site wants [...]

  • Less Than 10% Of The Web In 2012 Is Mobile Ready

    Mobile’s overall share of Web traffic in the United States has increased to about 9% (according to StatCounter) which is also the same percentage of Quantcast’s Top Million sites that are deemed ready for mobile in 2012 according to data from the Mongoose Metrics Data Series. Since there wasn’t the same data pull last year, it could [...]

  • How To Run Your PPC Accounts Like A Project

    Managing PPC accounts can be overwhelming. There is so much to-do, and no one ever has enough time. This leads most people to just make huge todo lists of items they either should be doing, or want to eventually do inside their account. The problem with to-do lists is that they are easy to ignore. [...]

  • Have You Been The Target Of A Google Places Hit Job?

    It’s a Golden Grahams kind of day … You and your marketing team have set up the first steps to your local presence: a Google Places Page. Life is good. A few days later, you check in and you see that your position and display are great—but what is up with the three star rating? [...]

  • Google Enables Blocking AdWords Results With Block Site Feature

    In 2011 Google enabled the ability to block search results with a new block sites feature. It now appears that you can block sites from showing up in the paid search ad results. Here is a picture with the “block all ads”: What is interesting is that this works for both those who are [...]

  • Google Moves AdWords Help Forum To

    Google has re-launched its AdWords Help Forum on a new platform and given it its own URL: That address redirects to a longer URL where visitors are welcomed to “the official Google AdWords Community.” was one of several domains that Google recently registered, a list that included several variations such as, [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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