Surprising data: 15% of Google searches are driven by only 148 terms
In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.
Topic: Long tail
SearchBot: SEO expert
Want a free on-demand SEO strategist? SearchBot has been “pre-prompted” as an SEO expert with in-depth knowledge of optimizing websites for both search engines and human audiences. This means SearchBot can help you with keyword research, content optimization, link building, local SEO, and enhancing technical aspects to improve online visibility and user experience. We all […]
SearchCap: Google search shortcuts, exact match & local entities
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. […]
SearchCap: Google penalty, the KKK & Gboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Natural News was not banned from Google over fake newsFeb 23, 2017 by Barry Schwartz A Google webmaster violation is the reason this web site was penalized by Google, not because […]
SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five marketing automation myths busted! Nov 29, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to […]
SearchCap: Google My Business API, challenges faced by agencies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing […]
SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Fights France To Prevent Globalization Of The Right-to-Be-Forgotten Google has formally appealed France’s data protection authority’s order that Google apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale […]
Etsy Boosts Search For Better Content Discovery, User Engagement
Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test […]
SearchCap: Google News Publisher Center, Google Pigeon Droppings & New Bing Ads Interface
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Google News Publisher Center Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. […]
SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, […]
SearchCap: Doodle 4 Google Winner, Right To Be Forgotten Disclosure & World Cup Ads On Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014 Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms […]
SearchCap: Pinterest Guided Search & Baidu Earnings Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014 Chinese search engine leader and advertising provider, Baidu, released financials for the first quarter of the year reporting total revenues […]
SearchCap: Matt Cutts Tells How To Avoid Buying A Domain Name Previously Ruined By Spammers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers […]
SearchCap: The Day In Search, March 12, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks When Google moved to secure search in October 2011, it was a blow to publishers, who began losing […]
SearchCap: The Day In Search, March 10, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins. There are many types of data but the most […]
SearchCap: The Day In Search, December 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword […]
How To Use Google KW Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide on local keyword research to close the […]
Google Showing Missing Keywords On Long Tail Queries
Alex Chitu noticed that Google is now showing the keywords Google did not match on for your long tail search. The example below shows how Google did not match on a specific keyword within the search phrase and noted that under the search results snippet. We have to suspect this is part of the Hummingbird […]
SearchCap: The Day In Search, November 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action In a new video answer today from Google’s head of search spam, Matt Cutts, he says […]
SearchCap: The Day In Search, November 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle […]
Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study, I’ll reveal exactly how they did […]
SearchCap: The Day In Search, May 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be […]
SearchCap: The Day In Search, November 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seeking Maps Fix, Apple Fires Mapping Team Manager And Asks Outsiders For Help According to a widely cited Bloomberg report published earlier today Apple has fired another executive in connection with […]
SearchCap: The Day In Search, October 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch Google has announced details on the search algorithm and quality changes made over the past two months – August […]
SearchCap: The Day In Search, September 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Social Sidebar Gains Klout Scores & People Recommendations Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. […]
Global CMOs: Here Are 6 Reasons Why You Cannot Manage Search Through Translation
Sometimes it feels like a one-man crusade. Now in my 15th year of search marketing (yes, I started young) I have been trying to explain to Global SEOs for much of that time that translation is not a perfect process. But it appears I have been talking to the wrong people. I should have been […]
SearchCap: The Day In Search, April 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It […]
SearchCap: The Day In Search, March 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One Only 46% Of Time, Study Shows Wikipedia doesn’t pwn Google nearly as much as the SEO industry thinks it does. In fact, according to a […]
SearchCap: The Day In Search, February 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Googler Killer”, Cuil, Patent Applications Acquired By Google Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google. Bill […]
SearchCap: The Day In Search, April 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps’ “Game Changer”: Hi-Res Aerial Imagery Coming To Entire US and Western Europe Hot on the heels of last week’s Read/Write World effort, Bing Maps has announced another ambitious project […]
SearchCap: The Day In Search, April 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
SearchCap: The Day In Search, February 15, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The State Of Online Marketing In Russia For online marketers, Russia offers two appealing qualities: It’s one of just five countries in the world where Google isn’t the market leader, and […]
Experian Hitwise: Bing Searches Up 5% In December 2010
According to the latest data from Hitwise, Bing had a very happy holiday season. From November to December 2010, Bing.com saw a 5% increase in search activity, while Bing powered searches also rose 2%, search activity on search.Yahoo.com remained the unchanged. Search activity on Google decreased from 70.10% in November to 69.67% in December 2010. […]
SearchCap: The Day In Search, December 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
SearchCap: The Day In Search, September 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Previews “Rich, Immersive” Search Experience Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, […]
SearchCap: The Day In Search, September 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches AdWords Help Site For Small Business Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords […]
SearchCap: The Day In Search, September 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Search: The Complete User’s Guide Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As […]
SearchCap: The Day In Search, September 7, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Schmidt: ‘Next Great Stage’ Of Search Is Autonomous, Personal Speaking today at the IFA consumer electronics event in Berlin, Google CEO Eric Schmidt painted a vision of the future in […]
SearchCap: The Day In Search, September 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forcing Some Searchers Into 20 Search Results For some searchers, Google seems to be forcing them into 20 or more search results on a page. By default, Google shows searchers […]
SearchCap: The Day In Search, July 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Bing Generates More Clicks Than Google Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad […]