SearchCap: The Day In Search, March 16, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Hits All-Time High Market Share: Nielsen

    The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share. It’s also [...]

  • Statistical Significance: Not Just For Geeks Anymore

    The concept of “statistical significance” is probably one of the most misunderstood phrases in search marketing. People sometimes ask me to assess whether the difference between two clickthrough rates is “statistically significant” or not with the same look on their face as if they are asking if a particular rash looks infected. “The clickthrough rate (CTR) [...]

  • 5 Reasons To Make Sure You’re Deep Linking

    Whether you’re building links for yourself or a client, at some point you need to make sure that you’re procuring inbound links to not only your homepage, but also your critical subpages. Chances are, that if you have a nicely fleshed out site that has been built (and updated) with sound SEO principles in mind, [...]

  • Twitter To Launch Ad Platform On April 13th?

    Peter Kafka from AllThingsD is guessing that Twitter will be launching an ad platform on or about April 13th. Some suspected Twitter would announce an ad platform yesterday during Ev Williams Keynote at SXSW but he did not. So why on April 13th? (1) Twitter’s developer conference, Chirp, is the day after. (2) [...]

  • Google: Mobile Query Growth “Dramatically Higher” Than PC

    During an investor and financial analyst webcast yesterday Google’s Vic Gundotra said that an “increasingly large” number of advertisers were doing mobile campaigns and that there was a “dramatic amount of interest” in mobile among those not yet advertising in mobile. Much of the webcast was devoted to demonstrating Google mobile products and initiatives and [...]

  • Why Is Ask Really Hiding Their Ads Referrer Data

    I reported at the Search Engine Roundtable that Ask Sponsored Listings has changed how they handle sending referrer data to webmasters. From now on, they are basically not sharing the page of origin with the webmaster. Why? Ask said they have moved to a new system named PureLeads. What is Pureleads? The FAQ [...]

  • How To Find The Right People To Follow On Twitter

    While many of us in the marketing world tend to focus on how many followers we have and how to get more, for many Twitter users the other side of that coin is a real challenge: How do I find good people to follow on Twitter? Twitter itself has underscored the challenge as far back [...]

  • Elevating The Global Importance Of Content

    Shortly after my last Multinational Search post (Global Vs. Local: How To Let Google Know How To Treat Your Site) I was taken to task by a few readers complaining that supposed global experts only talk about domains and hosting for international sites and not enough about content. Ok, fair criticism, that article [...]

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

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SEO & SEM

Social Media

Video, Music & Image Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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