This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
Topic: Deep linking
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
3 new tools to measure Google app performance and privacy
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
App advertisers can now use App campaigns for engagement without implementing deep links
The new option can cut down on developer support requests and takes users to the app homepage.
Google officially launches SeekToAction for key moments for videos in search
Previously announced at Google I/O, SeekToAction markup is now out of beta.
Google expands ways to reach new and returning app users and update in-app event tracking
New features help app developers and marketers work together better too.
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install outcomes.
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at […]
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
Google will show AMP URLs before App deep link URLs in mobile results
Your readers download your mobile app? Well, Google won't be sending them to those deep links if you have AMP URLs active on your website.
SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OpenStreetMap debuts Google Street View alternative: OpenStreetViewAug 22, 2016 by Greg Sterling The company seeks to crowd-source street-level photography on a global basis. Bing Ads Editor now supports custom ad copy […]
SearchCap: Google Search Console emails, EU antitrust expanded & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to usersJul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google Search Console was an accident, but it […]
SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
Android launcher and search engine Evie “reimagines” the mobile home screen
Company wants to offer a better home screen and help users get things done across apps and the mobile web more efficiently.
SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console
Google has updated the broken crawl error report for App Indexing in the Google Search Console. And now there are three app crawl error types in Search Console.
Relcy Founder Satapathy Says He Has Built A Better Mobile Search Engine
The founder of mobile search app Relcy, Rohit Satapathy, believes he has built a better mobile search engine. His focus is less on mobile web content, though that’s there, than “apps and actions.” Satapathy and his team for the past two years have been constructing what he says is a superior knowledge graph and an […]
Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
Use of app indexing will send searchers from Google into the Facebook app, but only on Android and not for all Facebook content.
Google Search Adds Support For App Indexing In Safari On iOS 9
By the end of October, searching on Google in Safari on iOS 9 will provide deep links into apps, when appropriate and where publishers have taken action.
SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Search Engine Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and […]
SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]
SearchCap: Google Maps iOS App, Apple iOS Deep Linking & Gay Pride Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gay Pride Month Gets Google’s Support With Rainbow-Colored Images For LGBT Searches For the month of June, LGBT-related search terms will deliver a Google results page with a rainbow-colored heart and […]
Apple iOS 9 Deep Linking Promises Improved App Discoverability Even For Apps Not Installed
Apple introduces Deep Linking in iOS 9 for improved app discovery. Time for standardization amongst Google, Bing, Facebook and now Apple?
SearchCap: Apple iOS9, Yelp Paid Reviews & Google Now On Tap Examples
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate […]
Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly
No keywords required. From the context of apps being used, Google Now on Tap can suggest related information & move users between apps as necessary.
Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking
In announcing some of Siri’s new “proactive” capabilities yesterday at WWDC, Apple’s Craig Federighi said the company was “Enhancing how you use your device but without compromising your privacy.” A not-so-indirect swipe at Google, this approach also suggests limitations out of the gate. Federighi discussed a cluster of “intelligent” enhancements to Siri and search intended […]
Google Brings App Indexing Support To iOS Apps
iOS apps now are being supported by Google within the App Indexing protocol. Starting in a few weeks, iOS users may see content from apps in their mobile search results.
For Google, Apps Are First-Class Citizens, So Take Advantage!
Contributor Ian Sefferman discusses how you can help users to discover and re-engage with your app via Google search.
Google App Indexing Statistics & Errors Being Emailed To Webmasters
New Google Webmaster Tools email notifications drive app deep linking awareness in terms of errors and impression and click statistics.
SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Suggesting Firefox Users Change Their Search Engine & Home Page Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, […]
SearchCap: Google Penguin Rolls On, AdWords Editor Revamped & Mobile-Friendly Labels Go Global
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Penguin To Shift To “Continuous Updates” Google To Continuously “Optimize” The Penguin Algorithm As It Goes Google Overhauls AdWords Editor: Version 11 Released Globally Editor now supports more bulk […]
App Search Engine Quixey Annouces China Deal With Alibaba
App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for apps. Quixey calls this “functional search.” It depends on […]
SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. […]
In-App Search: Great Idea, Not So Great Experience
Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program has made. Now an independent search app […]
Bing Quietly Rolls Out App Linking, Connecting Search Results To App
With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offered Bing App Linking since at least March 2014 but no one has really noticed. App Linking works in a similar way to Google App Indexing but specifically […]
Google Bringing App Indexing To All Android Apps
Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously, Google had only been indexing selected apps, although the program has been steadily […]
NEW: Google Links To Apps Not Pages, When Searching For Musicians On Android
Google has introduced the ability to search for musicians on Android phones and then have apps with more information about them open up. The new feature is integrated into Google Search and works with the following apps: Google Play YouTube iHeart Radio Spotify TuneIn Rdio The feature only works for musicians. For example, a search for Katy […]
Google App Indexing Now Supports Eight New Languages
Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an Android app installed on their phone, and the search result comes up, it would […]
Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide
On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you […]