• http://twitter.com/kevinmullaney Kevin Mullaney

    This is an amazing piece of research, some really great stats promoting the case for mobile search this year!

  • http://twitter.com/Winooski Nato (Nate Orshan)

    OK, I’ll “buy” that 55% of purchase-related conversions occur within 1 hour of the initial mobile search. What I’d next want to know is how that compares with desktop search.

  • http://twitter.com/Winooski Nato (Nate Orshan)

    Oh, wait, does that mean that 45% of purchase-related conversions that occur within 1 hour of searches happen on NON-mobile platforms? Also, do tablets count as mobile? If so, then that muddies the 55% stat somewhat.

  • gregsterling

    No tablets. 45% of mobile searches are “goal oriented” (says nothing about conversions). Of those searches that end in conversions 55% happen w/in an hour.

  • Scott Dolby

    Now that we cannot target specifically be Mobile in these locations though does not allow us to purely bid on mobile to utilise this.

    Although I guess you could create a campaign specifically targeting multiple locations for shopping hotspots, this should better target the mobile devices.

    Negatively still not allowing complete control of mobile spend, nor proportion of spend This only allowing bid increases to drive up mobile cpc’s not bid decreases for desktop or tablet.

    Am I wrong please correct me if I am

  • http://twitter.com/IanBM Ian Bowen-Morris

    Good research – with 56% calling a business and 51% visiting a store in less than 1 hour, the need for local merchants to have a click-to-call phone number and address/map prominent on page 1 of their site is mission critical in mobile search. In fact for mobile users 1 page is really all they need!

  • Madeline Yau

    I agree with you Kelly Rochelle. I work on my laptop only because it’s at the office, but while I am around the building I do all my other searches or engagement with friends and family on my phone.

  • http://www.facebook.com/illegalgoods Bradley Fehler

    youre suggesting that the action happens because of mobile. The context isnt considered not. IE “i was going to search for that thing on my PC, but was too lazy, so confirmed on my mobile, then performed the action on my PC.” it is not because of mobile that the action necessarily occurred Also, what was the sample size, and geo location of the audience evaluated? it seems like a good bit of propaganda at the moment. dont get me wrong. I am not discounting mobile, just skewed research into mobile search funded by a search engine…