• Larry Chandler

    This seems somewhat meaningless. If user-generated content is what made YouTube the success it is, why would Google drop it? It has to figure out how to make money with it, perhaps offering better quality video, fewer ads for paid submissions. MySpace declined when Facebook arrived because MySpace assumed the only ones who used it were kids. Facebook started out for college students and when the opened it up to others, adults used it.

    Twitter will have to find a way to make money on it. But Twitter can turn into a very successful tool with the use of relevant links. It may be possible to have a premium account that allows links and the basic level does not. People will pay for the ability to link.

    Nothing will “kill” social media. Social media will evolve into one of several marketing tools. It will be an appropriate tool for some, just as radio still attracts advertisers, TV still does. Social media will be one tool among many for use where appropriate.

  • http://www.altogetherdigital.com Ciarán Norris

    Meaningless? I don’t think so (but then I wouldn’t, would I?) Challenging and perhaps totally wrong? Quite possibly. But I think that there’s a danger that we all simply assume that people will work out how to make money from these sort of sites and that therefore they will continue to be around for ever.

    You say that Google has to make money out of YouTube? Undoubtedly – but it simply isn’t and UGC is driving an absolutely shocking CPM. You say that MySpace declined when Facebook became popular with adults? Possibly, but at least Murdoch made his money back with one single Google deal – Facebook just took on all this extra traffic with no idea of how to monetise it.

    Do I actually think that these sites are all suddenly going to shut down, or even that social media is nothing more than Facebook, MySpace & Twitter? No. But with people like Murdoch scrabbling round for a business model for old media, with its expensive journalists & offices, one has to wonder how much longer the VCs and start-ups will be able to put off finding a business model for their networks with their expensive running costs.

    And yes, radio & TV still attract advertisers – but less & less, and not to a level where they can invest in the way that they used to be able to – the cancellation of the last serious arts programme on mainstream UK TV this week could well be the canary in the mine for all media.

  • http://www.jexanalytics.com.au jexley

    I think that anything starting out as something reasonably pure and for-the-people is going to eventually get ruined by those lusting after money.

    Thankfully, I believe we’re of an age that will always be able to think up something new. MySpace started crapping out and Facebook dominates. YouTube hits the skids and something else’ll be around quicksmart, I’d put money on it.

  • http://www.altogetherdigital.com Ciarán Norris

    “something else’ll be around quicksmart, I’d put money on it.”

    Not if you want to make money I wouldn’t!