AdWords Editor now supports more ad formats, device bidding

By Ginny Marvin

Published: October 5, 2016 at 2:49 pm

The latest version of AdWords Editor includes support for various ad formats, as well as the new device bid adjustments for desktop, tablet and mobile.

App marketers can create and edit universal app campaigns in Editor to show app install ads across Google Search, Play and YouTube, and in apps and mobile sites on the Google Display Network (GDN).

For Gmail, Editor supports single promotion and image templates. Advertisers can create and edit Gmail ads within Editor.

Finaly, advertisers can create and edit the relatively new responsive ads that can show across the GDN, including the native ad placements, in Editor 11.6.

Google has also continued to improve advanced search in Editor.

AdWords Editor 11.6 is now available for download.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.