AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords

By Ginny Marvin

Published: October 28, 2014 at 10:38 am

Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself.

If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014.

The change affects these three columns:

Pages / visit will become Pages / session
Avg. visit duration (seconds) will become Avg. session duration (seconds)
% new visits will become % new sessions

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.