Google Ads API to require multi-factor authentication
Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.
Topic: Scripting language
Merchant API lands in Google Ads scripts ahead of Content API sunset
The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions.
Leveraging generative AI in ad scripts for Google Ads optimization
Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.
Mastering Performance Max using scripts
Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts.
Google Ads introduces new simpler way to create Solutions script templates
Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.
5 Python scripts for automating SEO tasks
Looking to streamline your SEO workflows? These five scripts are great starting points for exploring the possibilities of Python in SEO.
Google launched support for Performance Max campaigns in ad scripts
Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Bing Ads Scripts are rolling out in beta
Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.
AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords
Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014. The change affects these three columns: […]