AdWords Top Movers Report Gets A Makeover

This week, Google is rolling out an update to the Top Movers report in AdWords.

The report, which debuted in mid-2013 to make it easier for AdWords account managers to spot significant changes in their accounts, will now feature a summary table at the top with total changes across the account and now includes Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.

Below the summary, are the breakdowns by campaign and ad group.

The report is located in the Home tab and under Campaigns in the Dimensions tab (View: Top movers).

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.