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SEM

AdWords Top Movers Report Gets A Makeover

Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.

Ginny Marvin on March 17, 2015 at 4:31 pm
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This week, Google is rolling out an update to the Top Movers report in AdWords.

The report, which debuted in mid-2013 to make it easier for AdWords account managers to spot significant changes in their accounts, will now feature a summary table at the top with total changes across the account and now includes Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.

google update to adwords top movers report

 

 

Below the summary, are the breakdowns by campaign and ad group.

The report is located in the Home tab and under Campaigns in the Dimensions tab (View: Top movers).


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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