Amy Bishop

Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her blogging, speaking at industry events and talking shop on Twitter @hoffman8.

Spend less and get more with SEM targeting

During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help...

The ins and outs of keyword research

When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do...

Maximizing your mobile impact

Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort...

Grabbing Those Last-Minute Holiday Sales

It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those...