Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
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George Nguyen's latest articles
‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.
Bing rebrands as Microsoft Bing, expands Give with Bing
The rebrand includes new logos, and Give with Bing is now available in seven markets.
Antisemitic memes in image results highlight vulnerabilities in search
“Data voids” enable offensive content to rise to the top of the search results.
Bing applies AI and natural language models to autosuggest, People Also Ask
Intelligent answers and semantic highlighting are also rolling out to more markets.
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”
Keywords in generic top-level domains won’t help you rank better
Here’s how Google treats every type of TLD.
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
Google’s new AdSense Reports page makes it easier to toggle and visualize data
Google is also limiting reporting data to the last three years.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting
The new features are designed to help advertisers with bulk campaign management and optimize performance.
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this month.
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes.
Google Performance Planner adds support for conversion delay and shared budgets
Campaign plans can now also be viewed and edited by other stakeholders.
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like card.
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
Google adds ‘Black-owned’ business attribute to local listings
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
4 ways to speed up your Shopify site
Lower load times can increase your organic visibility and help you sell more.
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
4 common pitfalls to avoid when working with freelance writers [Video]
Prioritizing relationships with writers empowers them to create better content and puts processes in place for long-term content marketing success.
Writer onboarding and brand guidelines: The unsung heroes of content marketing success [Video]
The upfront prep work you need to do when working with contract content writers.
How to source and vet content writers [Video]
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.
Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic.
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.
The pillars of successful link building
Create linkable assets and identify relevant opportunities to reach a wider audience.
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.
Bing brings visual search to product ads
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar items.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.