Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
George Nguyen | Jun 17, 2021 at 2:04 pm ETPlus, diners are returning to restaurants in record numbers and what that means for local businesses
George Nguyen | Jun 17, 2021 at 10:00 am ETAvailable for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.
George Nguyen | Jun 16, 2021 at 7:00 am ETPlus, why you should prepare for Prime Day even if you’re not an Amazon merchant.
George Nguyen | Jun 15, 2021 at 10:00 am ETLast month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
George Nguyen | Jun 15, 2021 at 7:00 am ETAdvertisers will be able to create new TrueView for action ads until September 30, 2021.
George Nguyen | Jun 11, 2021 at 11:00 am ETPlus, tips for choosing the right event to speak at.
George Nguyen | Jun 10, 2021 at 10:00 am ETGiving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
George Nguyen | Jun 8, 2021 at 12:59 pm ETPlus, Apple updates its Maps and standalone Gmail campaigns are becoming read-only on July 1.
George Nguyen | Jun 8, 2021 at 10:00 am ETWhen users opt out, advertisers “will receive a string of zeros in place of the identifier.”
George Nguyen | Jun 4, 2021 at 12:30 pm ETThe social media platform is also looking into other full-screen ad formats.
George Nguyen | Jun 3, 2021 at 1:31 pm ETPlus, how speakers can keep their audience awake during presentations.
George Nguyen | Jun 3, 2021 at 10:00 am ETMicrosoft Audience Network is also expanding to two new markets: France and Germany.
George Nguyen | Jun 1, 2021 at 12:06 pm ETPlus, why you shouldn’t let your employees choose their WFH days.
George Nguyen | Jun 1, 2021 at 10:00 am ETAdvertisers can import up to 10,000 campaigns for each account.
George Nguyen | May 28, 2021 at 11:21 am ETRetailers on those platforms can more easily show their products for free across Google.
George Nguyen | May 27, 2021 at 12:37 pm ETThe company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
George Nguyen | May 27, 2021 at 11:00 am ETPlus, Facebook and Instagram are rolling out the ability to hide likes.
George Nguyen | May 27, 2021 at 10:00 am ETPosts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
George Nguyen | May 25, 2021 at 11:59 am ETPlus, rainbow-colored map pins, Google News Showcase on desktop and more.
George Nguyen | May 25, 2021 at 10:00 am ETIn April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
George Nguyen | May 24, 2021 at 7:00 am ETThe announcements position Google as the middle ground between shoppers and retailers.
George Nguyen | May 19, 2021 at 3:08 pm ETThis might be the voice search functionality we’ve all been waiting for.
George Nguyen | May 19, 2021 at 12:27 pm ETPlus, updated phrase match will roll out to all languages in July
George Nguyen | May 19, 2021 at 10:00 am ETMultitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.
George Nguyen | May 18, 2021 at 3:48 pm ETLocal business owners are no longer limited to advertising around their physical location.
George Nguyen | May 11, 2021 at 7:00 am ETPlus, nearly half of TikTok users have purchased something they saw on the platform
George Nguyen | May 5, 2021 at 10:00 am ETAnd, Customer Match is now generally available to all advertisers on Microsoft’s platform.
George Nguyen | May 4, 2021 at 11:00 am ETThe new treatment will begin in mid-May.
George Nguyen | May 4, 2021 at 9:43 am ETThe updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn't.
George Nguyen | Apr 30, 2021 at 4:37 pm ETHaving match rate data upfront can help to contextualize performance expectations.
George Nguyen | Apr 29, 2021 at 4:56 pm ETAnd, at what point does “disruption” become permanent change?
George Nguyen | Apr 28, 2021 at 10:00 am ETThe user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.
George Nguyen | Apr 28, 2021 at 9:00 am ETAnd, no, tCPA and tROAS aren’t going away.
George Nguyen | Apr 21, 2021 at 10:00 am ETAdvertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
George Nguyen | Apr 20, 2021 at 11:00 am ETIt’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.
George Nguyen | Apr 19, 2021 at 2:12 pm ETAutomation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
George Nguyen | Apr 15, 2021 at 12:17 pm ETPlus, competitors and regulators are sounding off on FLoC.
George Nguyen | Apr 14, 2021 at 10:00 am ETPlus, only YouTube and Reddit have seen much usage growth since 2019.
George Nguyen | Apr 12, 2021 at 10:00 am ETThis year’s updates focus on improving the quality of product information across both paid and organic Shopping listings.
George Nguyen | Apr 7, 2021 at 12:27 pm ET