Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
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Ginny Marvin's latest articles
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping […]
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in search.
Replay: The SEO gender gap and how to close it
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search format.
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively.
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Google Ads to limit Search Terms reporting, citing privacy
The impact will depend on what "significant" means, but advertisers are likely to lose visibility into at least some of the queries they pay for.
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual) events.
Google Merchant Promotions will be approved faster this holiday, Google says
Google also announced pre-holiday updates for Local campaigns.
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November.
Is Google prepping to phase out ETAs?
The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.
Replay: CCPA compliance and Facebook Ads
A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider.
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Google makes it easier to control Shopping ads by country
A new attribute allows you to exclude products at the country level.
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Will Google’s Ad Disclosure schema catch on?
It's among several initiatives the company is working on as privacy takes center stage.
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
How are marketers improving remote team communication?
With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy -- and boost team morale.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
Replay: How to future-prep your skills to advance your marketing career
Performance media marketers discuss the digital marketing skills that will be in-demand.
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion.
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality.
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior.
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
Google Ads to prohibit spyware, surveillance products and services
The ban will apply globally.
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
What does commitment to diversity look like in an organization?
The role of employee resource groups and why you need clear goals.
Google Ads app supports manager accounts
Get an overview of all your accounts on your mobile device.
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your competitors