John Cosley

John Cosley is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, which includes Bing Ads. He has over 15 years of digital marketing experience across a diverse set of industries, including Entertainment, Technology/Software, Advertising, and Creative Services. John has been overseeing search advertising campaigns for over 10 years.

Microsoft Advertising

New insights on the customer decision journey

Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid...


4 Search Advertising Trends To Watch

Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take...


Search Ascending: The New Brand Strategy

Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley...


The Future Is Intelligent Advertising

What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change the...


6 Search Tips For Travel Advertising Success

Advertisers in the hospitality vertical, don't miss columnist John Cosley's essential tips for making your seasonal travel campaigns the best they...


Bing Ads Power Tools: Ad Insights

Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing...