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New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
John Cosley is responsible for Microsoft Search Advertising’s global brand marketing and communications activities, which includes Bing Ads. He has over 15 years of digital marketing experience across a diverse set of industries, including Entertainment, Technology/Software, Advertising, and Creative Services. John has been overseeing search advertising campaigns for over 10 years.
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Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
John Cosley | Jul 20, 2016 at 9:45 am ETBing
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
John Cosley | Jun 22, 2016 at 10:06 am ETPPC
School's nearly out, and it's time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector.
John Cosley | May 25, 2016 at 9:43 am ETBing
Want to make the most of your paid search campaigns this Mother's Day? Columnist John Cosley of Bing Ads shares Mother's Day insights for digital marketers.
John Cosley | Mar 30, 2016 at 10:14 am ETBing
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing.
John Cosley | Mar 4, 2016 at 10:13 am ETBing
Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?
John Cosley | Feb 3, 2016 at 10:13 am ETAmazon
What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights from the company's research on the topic.
John Cosley | Dec 9, 2015 at 12:00 pm ETBing
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
John Cosley | Oct 14, 2015 at 9:43 am ETBing
Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works.
John Cosley | Sep 28, 2015 at 9:02 am ETContent
Columnist John Cosley of Bing shares insights gathered from internal Microsoft data and other research studies to improve your mobile search ads.
John Cosley | Aug 19, 2015 at 11:26 am ETApple
About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John Cosley of Bing has some tips!
John Cosley | Jul 22, 2015 at 11:34 am ETBing
Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it's coming into its own as a branding tool as well.
John Cosley | Jun 24, 2015 at 11:44 am ETPPC
What does the future hold for search engine marketers? Columnist John Cosley of Microsoft discusses how personalization and context will change the way we do paid search.
John Cosley | May 27, 2015 at 1:09 pm ETBing
Advertisers in the hospitality vertical, don't miss columnist John Cosley's essential tips for making your seasonal travel campaigns the best they can be.
John Cosley | Apr 29, 2015 at 10:12 am ETBing
Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads.
John Cosley | Apr 1, 2015 at 10:15 am ETApple Siri
As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs.
John Cosley | Mar 4, 2015 at 11:21 am ETApple Siri
Columnist John Cosley of Bing Ads discusses the future of search in a multi-device, cross-platform world.
John Cosley | Feb 5, 2015 at 12:32 pm ETMicrosoft Advertising
Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you're missing out if not.
John Cosley | Jan 7, 2015 at 10:22 am ETMicrosoft Advertising
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
John Cosley | Dec 10, 2014 at 9:30 am ETContent
Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.
John Cosley | Nov 12, 2014 at 10:07 am ET