An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI.
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
Chris Liversidge | Sep 19, 2017 at 11:09 am ETGoogle's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners to consider static site generation. Contributor Chris Liversidge explains.
Chris Liversidge | Aug 22, 2017 at 9:59 am ETHow can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact.
Chris Liversidge | Jul 25, 2017 at 10:10 am ETGreat content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach.
Chris Liversidge | Feb 7, 2017 at 10:17 am ETColumnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy.
Chris Liversidge | Oct 19, 2016 at 1:15 pm ETColumnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
Chris Liversidge | Aug 23, 2016 at 9:55 am ETColumnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before -- and find the SEO performance gaps you didn’t know about.
Chris Liversidge | Jul 26, 2016 at 9:45 am ETHow do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation.
Chris Liversidge | May 31, 2016 at 12:47 pm ETLooking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.
Chris Liversidge | Apr 12, 2016 at 9:56 am ETColumnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
Chris Liversidge | Feb 9, 2016 at 10:13 am ETColumnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
Chris Liversidge | Dec 15, 2015 at 9:35 am ETColumnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.
Chris Liversidge | Nov 17, 2015 at 9:32 am ETWith the holiday season looming, assessing the scope for effective SEO link building projects is top of mind for most SEOs. Columnist Chris Liversidge discusses how you can maximize your backlink gain this winter.
Chris Liversidge | Oct 20, 2015 at 9:47 am ETMetrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.
Chris Liversidge | Sep 30, 2015 at 12:22 pm ETWhat are the best practices surrounding mega menu navigation elements when it comes to SEO? Columnist Chris Liversidge lays it out.
Chris Liversidge | Aug 25, 2015 at 11:38 am ETColumnist Chris Liversidge reminds us that it getting buy-in from clients or the C-Suite often depends on your ability demonstrate the value of your recommendations in terms of revenue.
Chris Liversidge | Jul 28, 2015 at 11:00 am ETChina recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market.
Chris Liversidge | Jul 1, 2015 at 10:30 am ETColumnist Chris Liversidge walks through some major SEO problems plaguing two well-known second-hand car intermediates.
Chris Liversidge | Jun 9, 2015 at 9:32 am ETGoogle Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from Google Webmaster Tools to their probable landing page URLs.
Chris Liversidge | May 5, 2015 at 1:15 pm ETThese fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.
Chris Liversidge | Mar 10, 2015 at 12:23 pm ET