An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this...
Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI.
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this...
Google's upcoming transition to mobile-first indexing, combined with its raised expectation of mobile site performance, should convince site owners...
How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar...
Great content doesn't always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more...
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be...
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your...
Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data...
How do you determine your SEO program's real performance, discounting the effects of seasonality, paid search spending or any other external factors?...
Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify...
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and...
Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building...
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search...
With the holiday season looming, assessing the scope for effective SEO link building projects is top of mind for most SEOs. Columnist Chris...
Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better...
What are the best practices surrounding mega menu navigation elements when it comes to SEO? Columnist Chris Liversidge lays it...
Columnist Chris Liversidge reminds us that it getting buy-in from clients or the C-Suite often depends on your ability demonstrate the value of your...
China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge...
Columnist Chris Liversidge walks through some major SEO problems plaguing two well-known second-hand car...
Google Analytics may not be providing keyword referral data anymore, but Chris Liversidge has developed a process for matching keyword queries from...
These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge....