Target’s Mobile Site Shows The Value Of An SEO Spring Clean (Sorry, Target!)
Columnist Chris Liversidge gets back to basics by taking a look at how to tackle a common SEO problem: duplicate content.
Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI.
Of Apple, SEO & Why Google Thinks NeXT Is Still Alive
Even the world's largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple's handling of NeXT.com.
Replace (Not Provided) With Behavioral Analysis & Fuzzy Matching To Boost SEO
Worried about your site's bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster Tools.
How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google's algorithm, a strong social presence can still help bolster a brand's search visibility.
Training SEO: 3 Tips To Build Your Team’s Skills
Hiring a talented team is just the start. How to structure ongoing training to ensure your company's SEOs keep up with the latest developments in the space.
Run Your Established SEO Like PPC & Maximise ROI Long-Term
The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your SEO strategy using search query reports as a PPC manager would.
Breaking Down Page Speed Events For SEO Gain
It's important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have on absolute page load times?
Discover Who’s Eating Your SEO Lunch… And How To Beat Them
The combination of web analytics and a thoughtful SEO strategy is a winner. Here's one of my favourite strategies to ensure you're beating your competition at SEO linkbuilding.
Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be informative about approaching a new SEO strategy for any site, and reveal a few truths about the true value of a number of SEO techniques.
How To Massively Scale Ethical Link Building FTW
The linkbuilding toolkit is broader than most commentary suggests, and once the concept of quality and appropriateness (AKA relevancy) is truly embraced (and not just paid lip service to), then the dynamic, cutting edge solution to linkbuilding in 2014 is obvious: scale your processes that generate high quality targets and content opportunities for linkbuilding across the spectrum of all types of linkbuilding.
How 90s HTML Coding Will Save The SEO World In 2014
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive design thinking: the humble sprite.
Showing Value In 2014: SEO Attribution Deep Dive
Carefully thought out campaign attribution can show your SEO campaign's true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value and efficiency to your marketing budget blend.
How To Use Excel To Easily Spot SERP CTR Trends
Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.
Breaking The Mobile Speed Barrier For SEO Gold
2014 will offer a new killer SEO technique or two, it's my bet that leading the charge will be changes to the mobile SEO algorithm in Google. Or, more specifically, changes to the algorithm's sensitivity to your site render speed on a smartphone device.
A Mature Digital Marketing Industry Provides SEO Opportunity For Small & Ambitious Businesses
As we are approaching the end of the year, I thought it would be worth reviewing 2013 from the perspective of a UK based SEO with a diverse range of multinational clients and what opportunities lie ahead for all things SEO.
Content Curation: Pruning Old “Fresh” Content To Reveal The Evergreen
Most sites deliver regularly produced content as part of their architecture. At its simplest it might just be a blog section through which company news, updates, and outreach are posted. At its best, however, it's a carefully pruned source of evergreen SEO traffic and a lean component of your site indexing strategy.
SEO Reporting To Shift Your Bottom Line
PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting's-sake trap and there have been some surprising stand-out reports that I think are generally underestimated by most SEOs.
Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage
Avoid impacting your SEO traffic while implementing Google's mobile optimisation guidelines by following this simple guide to mobile & image search optimisation build structure.
Data Analysis for SEO: Industry KPIs For A Mature Industry
As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for move to placing transparent, objective & measurable KPIs at the heart of search marketing, social & content campaigns. What KPIs give you an objective measure of your agency?
Big Brand SEO & Penguin 2.0
Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I though that in light of the upcoming Penguin 2.0 update confirmed by Matt Cutts recently it would be useful to look at particular areas of concern for big site SEO and how to ensure you come out smiling when Google's planned updates take effect.