Target’s Mobile Site Shows The Value Of An SEO Spring Clean (Sorry, Target!)
Columnist Chris Liversidge gets back to basics by taking a look at how to tackle a common SEO problem: duplicate...
Chris Liversidge
Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI.
Of Apple, SEO & Why Google Thinks NeXT Is Still Alive
Even the world's largest and best-known brands can make unconventional (and unproductive) SEO choices. Columnist Chris Liversidge dissects Apple's...
Replace (Not Provided) With Behavioral Analysis & Fuzzy Matching To Boost SEO
Worried about your site's bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster...
How Social Campaign Audits Can Inform Your SEO
While not a direct ranking factor in Google's algorithm, a strong social presence can still help bolster a brand's search...
Training SEO: 3 Tips To Build Your Team’s Skills
Hiring a talented team is just the start. How to structure ongoing training to ensure your company's SEOs keep up with the latest developments in the...
Run Your Established SEO Like PPC & Maximise ROI Long-Term
The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire...
Breaking Down Page Speed Events For SEO Gain
It's important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one...
Discover Who’s Eating Your SEO Lunch… And How To Beat Them
The combination of web analytics and a thoughtful SEO strategy is a winner. Here's one of my favourite strategies to ensure you're beating your...
Deliver Transformational SEO Performance With Simple Techniques
I find huge value in big site analysis, as the subtleties of prioritisation can have multi-million dollar impact for a business. This analysis can be...
How To Massively Scale Ethical Link Building FTW
The linkbuilding toolkit is broader than most commentary suggests, and once the concept of quality and appropriateness (AKA relevancy) is truly...
How 90s HTML Coding Will Save The SEO World In 2014
A surprising blast from the coding past has been making a comeback via SEO, and is frequently making its way into the core of advanced responsive...
Showing Value In 2014: SEO Attribution Deep Dive
Carefully thought out campaign attribution can show your SEO campaign's true value to your business. Settling on a model which paints the least-wrong...
How To Use Excel To Easily Spot SERP CTR Trends
Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content...
Breaking The Mobile Speed Barrier For SEO Gold
2014 will offer a new killer SEO technique or two, it's my bet that leading the charge will be changes to the mobile SEO algorithm in Google. Or,...
A Mature Digital Marketing Industry Provides SEO Opportunity For Small & Ambitious Businesses
As we are approaching the end of the year, I thought it would be worth reviewing 2013 from the perspective of a UK based SEO with a diverse range of...
Content Curation: Pruning Old “Fresh” Content To Reveal The Evergreen
Most sites deliver regularly produced content as part of their architecture. At its simplest it might just be a blog section through which company...
SEO Reporting To Shift Your Bottom Line
PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than...
Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage
Avoid impacting your SEO traffic while implementing Google's mobile optimisation guidelines by following this simple guide to mobile & image...
Data Analysis for SEO: Industry KPIs For A Mature Industry
As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for...
Big Brand SEO & Penguin 2.0
Taking a broader look at Multinational SEO, though, throws up particular issues for the big brand sites out there, and I though that in light of the...