Chris Liversidge

Chris Liversidge

Chris Liversidge has over twelve years web development experience & is the founder of QueryClick Search Marketing, a UK agency specialising in SEO, PPC and Conversion Rate Optimisation strategies that deliver industry-leading ROI.


Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities

Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing 'perfect' SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little quantifiable information to play to determine your best, overall, choice.


Are You Using Gap Analysis For Multinational Linkbuilding?

Linkbuilding still lies at the core of any successful SEO campaign. Indeed, campaigns at the very top end in the most competitive verticals are all about the effectiveness of their linkbuilding strategy. When you look at delivering significant returns across a range of countries, this truism is even more pronounced: despite all the advances in […]


5 Tips To Manage Your Multinational Social Media

One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top […]


Tips For Multinational Mobile Site Optimisation

In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate […]

Google SEO

3 Essential Features For Multinational Content Delivery

Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google’s Caffeine update to its server infrastructure back in June 2010, Google has stepped […]


Can New Multilingual Markup Create Advantages For Big Brand Optimisation?

Earlier this month, Google announced support for additional multinational HTML markup to allow webmasters to indicate the intended market for translated content and, in doing so, changed the SEO game for multinational businesses. Previously, Google’s Matt Cutts had stated that blocks of poorly (or auto-) translated content would be considered duplicate. Obviously, for verticals which […]


WordPress & CMS Design Decisions For Multinational Search

We've seen a number of queries on the suitability of various platforms for SEO, and so I've pulled together some pointers that may prove useful when choosing a commonly available, free, website platform for a site that will - either immediately or at a later date - be expected to deliver an SEO friendly website that can dominate the rankings in multiple countries.


Identifying In-Site Duplicate Content Using Chained Search Operators

Whether you are taking over a new multinational account as an agency, or maintaining your company’s global Web presence as an in-house SEO, being able to quickly identify internal duplicate content is a vital skill. Duplicate content is a big problem for SEO for a number of reasons. If you’ve been following this multinational series, […]

Analytics & conversion

How To Fix Common Analytics Mistakes In Multinational eCommerce SEO

One of the major headaches in multinational campaigns is solving the many web analytics issues thrown up as a result of operating across multiple subdomains, in multiple languages. Part of the problem is technical, but probably the most difficult issue you’ll encounter is actually maintaining consistency in numbers across the various departments and agencies involved […]


Multinational SEO & Traffic Estimation: Converting from the SERPs

It's now well understood that maximising your conversion rate is critical to compete in the most competitive markets, but what's often missed is how extending your conversion optimisation to the Search Engine Result Pages (SERPs) can influence your site conversion and increase the total available traffic from each search term.

Link building

Multinational SEO That Doesn’t Break The Bank

So, you’ve patiently built your brand as a local market .com TLD (in the UK, Germany or elsewhere) and, over the last couple of years, built a great reputation for service quality and hitting delivery deadlines with your niche products. Well done! Requests for your company’s products have gone through the roof in your local […]

Receive daily search news and analysis.