Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages and writes for the popular Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports, which cover Paid Search, SEO, Display, Social Media and more. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.


Is Google Showing Fewer Ads Per Search?

Columnist Mark Ballard explores both first- and third-party data to help understand what's really driving Google's paid search impression decline and...


Are Bigger iPhones Better For Paid Search?

Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6...

Google Ads

Does Google Want to Cut Out AdWords Middlemen?

The launch of Google AdWords and its subsequent rapid growth in the early 2000s helped spawn an entire industry around paid search advertising. The...