Contributor

Mark Ballard

About Mark Ballard

Mark Ballard is Director of Research at Tinuiti. Having started in digital marketing as a search marketing analyst in 2006, Mark has become a trusted source of original research and analysis across the entire industry. He helps produce Tinuiti’s quarterly industry Benchmark reports along with other data-driven thought leadership pieces.

Mark Ballard's latest articles

Google

Will Enhanced Campaigns Drive Mobile CPCs Down?

There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second related piece is that Enhanced Campaigns will […]

Mark Ballard | May 30, 2013 at 9:07 am ET

Content

Why You’re Paying More For Your Brand Terms On Yahoo

Yahoo has suffered through its fair share of turmoil over the last few years: a revolving door of CEOs, significant layoffs, investor revolts, and a declining share of the search space, both paid and organic. One recent bright spot for Yahoo was their first year over year growth in search revenues after traffic acquisition costs […]

Mark Ballard | Jun 28, 2012 at 9:15 am ET